10 Mistakes in Designing Business Cards

A business card is one of the essential elements in creating an image. It can help strengthen a company's position in the market, attract more clients, and also potentially harm an already established reputation. Let's look at the mistakes in designing business cards that can impact business success.

1. Inconsistent Style. The design of a business card should align with the company's corporate style. For instance, a business card with pink tones and fancy fonts wouldn't suit a law firm.
2. Uninteresting Design. People receive numerous business cards daily, even from competing companies. A business card needs to stand out to catch attention. Ideally, at first glance, one should be able to identify the owner.
3. Excessive Information. A business card has limited space. If it's overloaded with text, it becomes difficult to read. It's enough to include the logo, company name, field of activity, and contact details. With digital business cards, this isn't much of an issue, as they allow for quick updates and expansion of information.
4. Empty Card. Essential information shouldn't be forgotten: owner's name or company name, field of activity, contact details.
5. Changing Sizes. The classic business card size isn't arbitrary. It fits comfortably in a wallet or cardholder. A larger card might be inconvenient and even discarded, making this mistake critical.
6. Unsuccessful Design. Sometimes, the desire for a unique design leads to bizarre and tasteless outcomes. The design should match the corporate style.
7. Hard-to-Read Font. Fonts that are too small or overly elaborate make a business card incomprehensible. The font should be readable.
8. Inappropriate Paper. Choosing the wrong paper can quickly make a business card look worn and untidy.
9. Grammar Errors. Obvious grammar mistakes can significantly damage a company's impression. It's better to entrust business card creation to a competent specialist.
10. Handwritten Corrections. If a mistake is found in a finished business card, it's better to correct it in the layout and reprint it rather than make handwritten corrections.

If you use electronic business cards, you can correct any of the listed errors in just a few clicks without spending much time or money.