10 Rules for Designing Business Cards
Business cards are crucial nowadays for any business, whether you're a freelance illustrator or a large design agency. They help you make new connections at various events and introduce your company. It's important for the business card, even though it's small, to leave a strong impression in order to attract attention. To achieve this, it's enough to follow the rules for designing business cards.
- Start by creating a design grid. Choose a program (such as Adobe InDesign, Quark, or Adobe Photoshop) and create a new document for the business card with layout lines. This will help you create a harmonious design.
- Simplicity matters. Business card design rules don't involve overwhelming with numerous photos, colors, and decorative elements. Minimalistic design can be elegant and memorable.
- Experiment with unique ideas. A distinct design will catch attention. The business card can have the form of a travel postcard, luggage tag, or even a playing card. It's easiest and simplest to experiment with digital business cards since you can change the idea with just a few clicks.
- If you're a photographer or clothing designer, add some of your best works to the business card.
- Stay updated with modern design trends, use flat graphics. This will help your business cards remain contemporary and relevant.
- Experiment with colors. A black-and-white background with a bright accent can create a beautiful and restrained design.
- Create a logo for your business. A logo is easier to remember than just a name and helps visually represent your activities.
- Highlight your professional field. Business card design rules allow using a format that clearly indicates your specialization.
- Be confident and open. Your business card should convey confidence and readiness for creative challenges.
- Don't hesitate to use traditional printed business cards. They are still valued and remembered better than electronic options.
An ideal place for experiments would be an electronic business card, which is actively displacing traditional paper versions. If you decide to create a smart business card, you will be able to easily adjust the design without extra expenses.