15 Creative QR Code Design Concepts for Business and Marketing

Skillfully designed QR code concepts can change the approach to capturing your target audience's attention and encourage them to scan your QR codes. Creative QR codes can be more effective than traditional monochrome ones because they attract scanner attention better. With QR codes being ubiquitous, standing out is not as challenging. People will only scan QR codes when they are noticeable and offer important information.

Applying branding styles to QR codes not only makes them outstanding but also contributes to the brand's success by providing convenience to customers. This article explains how to create a unique QR code design and offers ideas that will help your business marketing strategy succeed.

Kinder Joy and Applaydu

Kinder Joy collaborates with Applaydu, a free educational and entertainment app where children can create stories and shape their perception of a unique creative world. The app includes educational mini-games, augmented reality experiences, arts and crafts, storybook collections builders, bedtime stories, and much more. Additionally, there are several ways you and your child can unlock surprises in the app. One of them is to purchase a Kinder Joy surprise egg and scan the QR code on the leaflet, which serves as an electronic business card simultaneously. Utilizing QR codes in Kinder Joy is one of the best creative concepts for entertainment.

Emart in Korea

Emart shopping center in Korea uses 3D sculpture QR codes to attract shoppers at noon. This tactic was employed when sales declined during this time. Emart's "Sunrise Sale" campaign efforts included a series of QR codes called "Shadow" that rely on sunlight for proper scanning.

CyGames and Bilibili

CyGames and Bilibili conducted a light show by launching 1500 drones with a giant QR code over the Shanghai sky. Scanning the QR code redirects users to the game page.

Amazon Go

Amazon Go uses QR codes to allow shoppers to use products without waiting in line. Users can also compare products and read reviews.

Associated Media Publishing in South Africa

Associated Media Publishing launched an October campaign with QR codes redirecting readers to an online store where they can purchase products featured in various publications.

Parker Kligerman

Racer Parker Kligerman used QR codes on his car to sell company Fast logo sweatshirts.

Klarna Fashion Show

Klarna Bank AB presented a fashion show where models wore pink clothing with QR codes redirecting to the clothing showcase page.

Bond No. 9

Bond No. 9 Company uses QR codes on its products for direct perfume purchases.

Starbucks

Starbucks Corporation uses QR codes for payment and earning rewards.

PUMA

PUMA uses QR codes to tell the brand story to visitors in its stores.

Taco Bell

Taco Bell placed QR codes on product packaging for access to marketing campaigns.

Coca-Cola

Coca-Cola uses QR codes on its products for additional information and customer engagement.

L'Oreal Paris

L’Oreal Paris uses QR codes for cosmetics testing.