5 Recommendations for Creating QR Codes on Packaging

Add Colors to Your QR Codes on Food Packaging

To make your QR code lively and attractive, add colors and be creative. Experiment with your brand theme and make the QR code visually appealing to your target audience to encourage them to scan it, creating an effective electronic business card.

Always Include a Call to Action

A frame and a call to action (CTA) increase the number of QR code scans by 80%. Encourage your audience to scan it by adding an appropriate CTA to your personalized QR code.

Consider the Right Size of the QR Code on Packaging

The size of your QR code is one of the most important factors affecting its effectiveness. The QR code gives your food packaging a digital dimension, so ensure it is immediately noticeable. Your QR code should be at least 2x2 centimeters. It’s better to err on the side of caution by printing a larger QR code.

Think About the Proper Placement

Place your QR code in the center of the product packaging so that customers notice it immediately. This will improve your scan rates. Also, avoid placing QR codes on uneven surfaces, which can distort the image and make it unscannable.

Check the Packaging Material

Different packaging materials can affect the scannability of QR codes in various ways. Avoid materials that reflect too much light, as this will interfere with quick scanning. Use the highest possible resolution when printing the QR code and upload it in SVG format for the best quality. Always perform a scan test before mass printing to avoid errors.

How Using QR Codes on Food Packaging Can Help

Building Customer Trust

Modern consumers are well-informed due to constant exposure to social media. It is important to keep them informed to gain their trust. Consumers are increasingly interested in the ingredients and recipes of products. QR codes on packaging allow you to provide detailed information about ingredients and their origins with a simple scan. You can use short videos to tell the product's story, adding value for the consumer. With dynamic QR codes, you can update the information at any time.

QR Codes and Leading Brands

Many well-known brands, such as Nestle, have recently started adding QR codes to their products, like Maggi instant noodles. However, the use of QR codes is not limited to large companies. There are various QR code generators that can help even newcomers effectively interact with customers.

Showcase Your Entire Product Range

Using QR codes, you can also showcase your entire product line to customers. Products that are not yet well-known on the market can be presented through QR codes, potentially increasing their sales and popularity.

Raising Social Awareness

Some brands, such as TATA, Nestle, and Coca-Cola, use QR codes to draw attention to social issues, such as preventing food waste or helping those in need. This interactive engagement with customers not only boosts customer loyalty but also helps address important social causes.