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5 Ways to Use QR Codes in PR Campaigns

Effective and positive advertising is crucial. You won't need to prove that your business is good if someone else says it for you—of course, provided you can organize a successful PR campaign. And guess what? QR codes in PR campaigns are a great tool. These technologies help build the company's image in both digital and print media. The audience can access your PR campaign materials with a single scan. While much depends on the quality of the content, one thing is certain: with QR codes, you will reach a wider audience. Additionally, with a high-quality QR code generator, you can easily create such codes even if you have no experience. Read this article to learn more about QR codes and their use, turning them into an effective digital business card.

Examples of PR Campaigns Using QR Codes from Well-Known Brands

Many companies around the world have already used QR codes on products, services, and in PR campaigns. Here are a few examples from major brands:

  • NestléNestlé launched a global initiative providing consumers with instant access to product information through QR codes on packaging. This included data on nutritional value, environmental and social impact of the products, which attracted public attention and increased sales. Instead of focusing on price or taste differences, Nestlé educated consumers, allowing it to stand out among competitors.
  • DieselDiesel used QR codes on product tags to verify their authenticity. Customers could scan the codes to ensure the legality of purchased items, especially those sold outside of official Diesel stores. The "Scan for Authenticity" campaign helped combat counterfeits and promoted corporate social responsibility.
  • CocokindThe skincare brand Cocokind used QR codes on secondary packaging to inform consumers about the sustainability of their products. This included data on the carbon footprint and waste recycling methods, which helped increase environmental awareness among customers.

Two Types of PR Campaigns

Over time, PR campaigns have divided into two categories. Which type is best for your business?

  • TraditionalTraditional PR campaigns include printed press releases, media kits, magazines, newspapers, posters, and TV news. These methods remain effective as many people still trust well-known media outlets and TV shows.
  • DigitalDigital PR campaigns use online platforms such as social media, blogs, podcasts, websites, and news resources. Today, 60% of the world's population uses social media, making digital platforms an excellent tool for reaching an audience. It is important to choose verified and reputable sites for placing content.

How QR Codes Bridge Traditional and Digital Platforms

Why choose between traditional and digital methods when you can use both with QR codes? QR codes can be placed both online and on print media, redirecting users to the digital version of the information. For example, you can print a QR code in a newspaper that leads to videos accessible for viewing after scanning.

How to Use QR Codes for Different PR Campaigns

Looking for ideas for PR campaigns? Here are a few examples:

  • Information and Content DistributionUse QR codes to convey important information about your products or brand. This can include data on the origin of ingredients, production methods, and sustainability efforts. This should be useful information for buyers and society, not direct advertising.
  • Product LaunchWhen launching a new product, use QR codes to promote news on various platforms. You can create a QR code leading to a landing page with your social media and other sites, ensuring quick access to product information.
  • Crisis Communication and UpdatesDuring crises, brands need to inform the public about their position. Use URL QR codes to direct people to your website with additional information. You can also use multi-URL QR codes for more comprehensive solutions.
  • Corporate Social Responsibility (CSR) GoalsTo gain consumer trust, use QR codes to share information about CSR goals. Create a landing page with a QR code generator to share your sustainability initiatives.
  • AdvocacyPlace QR codes on both print and digital platforms to share information about your brand and attract new volunteers and supporters. Use vCard QR codes to provide contact information for your representative.