6 Methods of Using QR Codes at Auctions

QR codes at auction events serve as a technological means that introduces a digital aspect to the items offered for auction. Auction organizers can implement QR codes for items being sold, thereby providing potential buyers with online information about the product.

QR codes have long become a common practice in various areas, such as ticketing systems, advertising campaigns, print publications, and more. Interest in them particularly increased during the COVID-19 pandemic, when QR codes found widespread use in providing contactless services - from contactless registration to digital menus in restaurants. Even before the pandemic, they were actively used in marketing and business for their ability to efficiently transfer users from offline to online. But how can they be utilized at auctions?

Methods of Using QR Codes at Auctions:

QR Codes for Registration Forms

At an auction in Melbourne, after the outbreak of the pandemic, participants had to register through a unique QR code for indoor and outdoor auctions. Organizers can create registration forms using QR codes, redirecting to online forms for filling in contact information and other details without the need for physical contact.

QR Codes for Video Information

To increase the engagement of auction participants, QR codes leading to video presentations of lots can serve as an excellent tool for creating an interactive experience. Such codes can contain videos describing the auction items.

Promoting Auctions on Social Media Using QR Codes

To attract attention to your auction in advance, the power of social media can be your best friend. QR codes containing links to social media profiles and other online resources can serve as an effective tool for promoting auctions in the digital environment.

Digital Business Cards Based on QR Codes for On-Site Networking

In the digital age, adding QR codes to smart business cards can improve interaction with partners and clients, allowing the saving of contact information directly on a smartphone after scanning the code.

Redirecting to Customized Landing Pages Using QR Codes

If information about your lot is not posted on a website, you can create a specialized landing page containing all the necessary information about the product and provide access to it via a QR code.

QR Codes for Wi-Fi Connection

At offline auctions, QR codes can be used to simplify the connection of participants to Wi-Fi, eliminating the need to enter a Wi-Fi password. Visitors who scan such a code can automatically connect to the Internet.