7 Brands Shaping the Future of Marketing with QR Codes

QR codes are becoming an integral part of modern marketing, allowing brands to bridge offline and online experiences. These seven companies have found innovative ways to use QR codes, redefining marketing campaigns and taking them far beyond the now-familiar digital business cards.

1. Drone Show with QR Codes in Shanghai

The Chinese gaming company Cygames and the platform Bili Bili held an impressive drone show to celebrate the anniversary of the game Princess Connect Re: Dive.

At the end of the show, drones formed a giant QR code that spectators could scan. This campaign demonstrated how high-tech shows can set new standards for QR code marketing.

2. Burger King Campaign at MTV VMA

Burger King, in partnership with rapper Lil Yachty, organized a unique campaign during the MTV VMA.

Scanning QR codes on the screen gave viewers the chance to win free Whoppers for a year or tickets to the VMA ceremony. This interactive approach turned every commercial break into an engaging and memorable experience.

3. Victoria’s Secret and Fashion TV

Victoria’s Secret used QR codes to promote its lingerie line during a Fashion TV event in London.

During the show, QR codes allowed viewers to learn more about the products, creating an interactive experience. This approach attracted greater attention to the brand and set a benchmark for other players in the fashion industry.

4. Russian Pavilion at the Venice Biennale

At the Venice Architecture Biennale, the Russian pavilion showcased its projects using QR codes.

Visitors could scan the codes to receive personalized information about the architectural plans of i-city Skolkovo. The QR codes made the exhibition interactive, allowing guests to delve deeper into the presented concepts.

5. Tesco HomePlus Virtual Store

Tesco introduced QR codes in its virtual stores in South Korea.

At subway stations, customers could scan QR codes of products displayed on stands and automatically add them to their shopping cart in the Tesco app. This innovation simplified shopping for busy individuals, offering a convenient way to place orders.

6. QR Code Tasks in Hitman 3

The game Hitman 3 incorporated QR code tasks into its missions.

Players needed to find QR codes in various locations and register them using the in-game phone. This not only added an interactive element but also educated users about QR codes and their functionality.

7. Beauty Pass by Sephora

The French brand Sephora implemented QR codes in its customer loyalty program.

QR codes on beauty passes allow staff to add bonus points for customers. Additionally, QR codes on products help customers access more information about the items, including prices and details.

The Future of Marketing with QR Codes

These brands demonstrate how QR codes are becoming a vital tool for creating unique customer experiences. From virtual stores to interactive shows, QR codes help brands stay ahead by combining technology with creativity.