7 Countries Adopting GS1 QR Barcodes: The Global Shift Toward Sunrise 2027
The world of retail and logistics is on the verge of its most significant transformation in decades. For nearly 50 years, businesses have relied on traditional one-dimensional barcodes such as UPC/EAN and GS1 Data Matrix for product identification. However, modern demands for transparency, traceability, and expanded data capacity have made these standards insufficient.
The response is the transition to two-dimensional codes — the GS1 Digital Link QR Code. This global initiative is known as GS1 Sunrise 2027, and both retailers and manufacturers are actively preparing for it, going far beyond the use of simple digital business cards.
What Is GS1 Sunrise 2027?
Sunrise 2027 is a strategic milestone by which retail networks worldwide must be ready to scan 2D barcodes at point-of-sale (POS) systems alongside traditional codes.
The goal of the initiative is to standardize the storage, transmission, and interpretation of expanded product information through next-generation QR codes.
What Is a GS1 QR Code?
GS1 (Global Standards 1) is an international non-profit organization that develops global standards for product identification. GS1 is the official provider of GTIN (Global Trade Item Number), EAN (European Article Number), and UPC (Universal Product Code).
The GS1 Digital Link QR Code combines GS1 standards with QR code technology. It uses a URI structure that includes a domain, a primary identification key, qualifiers, and additional data attributes.
When scanned, the code directs the user to a web resource containing up-to-date product information. A special mechanism recognizes the scanning context (who, where, and how the code is scanned) and delivers relevant data accordingly.
7 Countries and Regions Implementing GS1 QR Codes
1. United States
GS1 US has been the driving force behind Sunrise 2027. American retailers are upgrading their POS systems to support 2D codes.
Major brands including PepsiCo, P&G, Coca-Cola, and Walmart are actively participating in the transition. QR codes are used to provide detailed information about ingredients, sustainability, and product origin.
2. United Kingdom
GS1 UK is actively promoting the implementation of the standard.
One example is the brand Ntsama, which uses GS1 QR codes to strengthen customer engagement, add product origin stories, and increase ingredient transparency.
3. Australia
GS1 Australia is preparing the retail sector for the transition to 2D barcodes by 2027.
The organization has launched educational programs for manufacturers and retailers. Brands such as Woolworths and 7-Eleven are participating in the initiative.
4. Ireland
Kinsale Mead became one of the first members of GS1 Ireland to implement the GS1 Digital Link QR Code.
The new code provides expanded information about product composition and origin.
5. Philippines
GS1 Philippines is introducing 2D barcodes in response to growing consumer demand for product transparency.
Consumers can access ingredient lists, allergen information, sustainability data, recycling instructions, and promotional content.
6. Hong Kong
The brand Top Soya introduced its own version of a GS1 QR code called 1QR.
The new packaging enables expanded product information and strengthens marketing campaigns.
7. Japan
Japan — the birthplace of the QR code — is actively participating in Sunrise 2027.
GS1 Japan is promoting digital transformation through the implementation of GS1 2D symbols. Pilot projects and educational programs for businesses are being carried out.
Key Advantages of the GS1 Digital Link QR Code
Improved Customer Experience
The GS1 QR code allows large amounts of data to be stored and updated even after the product has been released. This ensures access to up-to-date information about ingredients, allergens, and sustainable production.
Unique Product Identification
Each product receives a unique identifier, simplifying tracking across the entire supply chain, combating counterfeiting, and improving quality control.
Increased Transparency and Sustainability
GS1 QR codes enable companies to demonstrate raw material origin, environmental footprint, and compliance with sustainability standards, strengthening consumer trust.
Why the Transition to 2D Codes Is Inevitable
One-dimensional barcodes no longer meet market requirements. Consumers expect transparency, expanded information, and convenient digital access.
GS1 QR codes serve as a bridge between the physical product and the brand’s digital ecosystem.
Sunrise 2027 is not merely a format update — it represents the global standard for the future of retail.
Conclusion
The United States, the United Kingdom, Australia, Ireland, the Philippines, Hong Kong, and Japan are already moving toward digital transformation.
The GS1 Digital Link QR Code represents a new era of traceability, transparency, security, and global standardization.
By 2027, two-dimensional barcodes will become the norm at checkout counters worldwide, ultimately replacing outdated 1D formats.