9 Creative Ways to Use Unique QR Codes
This approach to presenting QR codes goes beyond their traditional appearance and functions, elevating them to a new level with visually appealing elements, improved user experience, and increased attention (and user engagement). These unique QR codes can be customized for specific brands, campaigns, or themes, making them more memorable. Additionally, they can be edited and foster creativity in various industries. Ultimately, you can use them to create a digital business card that will attract attention.
Design Tips for Cool QR Codes
Play with Shapes
When setting the minimum size for your QR code, try to avoid stretching and distorting the overall shape, keeping it proportionally square. This ensures that the code remains readable and recognizable. Depending on the QR code generator you use, you can modify the corners or "eyes," pattern, and frame of your QR codes while maintaining their functionality.
Add Your Logo
Strategically including your logo in the QR code can be the best decision for your brand. It increases your business's recognizability by showing who the QR code represents. Always use clear images and place them in the center of the QR code.
Choose Color
Color is one of the most important aspects of design as it sets the tone for your QR code and influences people's perception. We recommend moving away from standard black-and-white QR codes and adding some color. For personal use, you can choose colors that match your aesthetic. For business purposes, you can match the color to your brand to attract consumer attention. Experiment with different color combinations to make your QR codes brighter and more attractive. It’s important to note that codes that are too monochrome or too light can be difficult to read when scanned. We strongly recommend using a dark foreground and a light background to create contrast.
Place It Correctly
Determine where your QR code should be in relation to other elements. For example, if you have a large promotional poster, don't overload the QR code with everything else you’re trying to highlight. Try to find a central spot for the QR code, make it large enough to be visible, or add a call to action (CTA), such as "Scan Me!" or "Contact Us Here," so it doesn’t go unnoticed.
Interesting Ways to Use QR Codes
Make Packaging Interactive
You can make packaging interactive by using really cool QR codes specifically designed to enhance customer service. Many successful brands offer their customers personalized marketing campaigns and special landing pages that provide product information, exclusive content, usage tips, and more. Some use dynamic QR codes to track scan rates and gather information about customer behavior. Isn’t that cool? And that's just the tip of the iceberg of what QR codes can do!
Hide Messages in Artwork
If you're an artist looking to add a digital and interactive element to your work, adding QR codes is an amazingly simple and fun way to engage viewers with your art. Create a hidden message (like text, a URL, an image) and link it to your QR code using an online QR code generator. You can even link a song to your artwork via an MP3 QR code to convey the atmosphere of your art. Include the QR code in your artwork, encouraging viewers to seek it out.
Digitize Restaurant Menus
Forget dirty paper menus and surprise customers with contactless service by creating a QR code menu. You can change dishes and prices at any time, reducing printing costs and adding translations for greater accessibility.
Connect with Style
A QR code allows you to save your contact information with a simple scan. You no longer need to worry about someone losing your email address or phone number. You can also link your social media. Adding a QR code to business cards is an interesting and modern way to stay practical.
Send Special Gifts
QR codes can make greeting cards unique and memorable. Use a free online greeting card maker to unleash your creativity and create a beautiful design with video messages for all occasions.
Plan Treasure Hunts
Add a new level to treasure hunts by turning them into modern adventures. Create a map of QR codes that leads participants to digital clues. Each clue can be hidden in secret locations. You can also forgo the physical map and use a Google Maps QR code to start the hunt.
Share Social Media Platforms
A social media QR code eliminates the need to write usernames, instantly attracting new friends and clients to your online presence. Place QR codes on products so customers can easily connect with you, increasing your online visibility.
Enhance Museum Exhibits
An interesting way to use QR codes is to incorporate them into museums. Fossils and exhibits can "come to life" with QR codes, providing visitors with access to information about artifacts, historical context, audio guides, or interactive games.
Transport People Online
QR codes are used at train stations and bus stops worldwide. For example, Transport for London places QR codes at bus stops so people can get information about routes and schedules. In Japan, QR codes at train stations provide passengers with access to ticket offices and travel information.