Application of QR Codes in Pharmaceuticals
In many countries around the world, pharmaceutical products are marked with QR codes. Let's consider a few examples:
India
India is actively combating counterfeit medicines by insisting on the mandatory use of QR codes on medical drugs and their packaging. Recently, on February 22nd last year, the Indian government announced plans to implement QR codes on all pharmaceutical packaging produced under the Department of Pharmaceuticals (DoP), aiming to ensure fair pricing and combat the falsification of products.
Russia
The Russian government is also known for its extensive use of QR codes on drug packaging. Starting in January, they began labeling pharmaceutical products with QR codes, aimed at combating counterfeit and smuggled medicines that pose a threat to public health. Additionally, QR codes on medications help ensure consumers receive quality and legal products.
Florida
In Florida, Hobbs Pharmacy uses QR codes to provide customers with easy access to extensive video information about the use of drugs and their potential side effects. Video instructions via QR codes also help demonstrate the correct regimes for taking medications.
Why should pharmaceutical companies use QR codes on medicines or their packaging?
QR codes can contain diverse multimedia content. This might be a PDF document accessible through a QR code, video information, surveys, images, web links created using a URL QR code, user manuals, and much more. Standard packaging is limited in space for product information. QR codes offer the opportunity to provide detailed and valuable information to customers, distinguishing your brand from competitors. You can also use QR codes for additional information about your pharmaceutical company.
How to use QR codes on pharmaceutical packaging
Add additional information or details about the drug on the box or vial.
With a QR code, you can provide consumers with detailed information about a medical drug, including its good and bad side effects, and direct them to important content.
QR codes on drug packaging for video information
Traditional medical brochures often seem uninteresting, and scientific terms can be difficult to understand. A brief video demonstration can be more comprehensible, showing the usage, benefits, and reviews from certified users via a video QR code.
Directing consumers to surveys and reviews
QR codes can direct users to surveys to evaluate the product and express their opinions, enhancing the quality and reputation of your brand.
Directing patients to product reviews
Consumers often prefer to read reviews before purchasing medications. Reviews from certified users strengthen trust in your medical products.
Encouraging users to ask questions
Using QR codes, you can allow your target users to ask questions or express concerns about your product, directing them to an email form for communication.
Product authentication
QR codes on packaging are primarily used for product authentication, protecting the brand against counterfeits.
Over-the-counter medications
QR codes can inform buyers about the effects and purposes of over-the-counter medications before they take them.
Personal care products and solutions
QR codes are also widely used in cosmetic and cosmetological packaging to provide interactive and informative content for consumers.
QR codes in pharmaceuticals go beyond traditional usage, becoming a standard in the medical field. As you can see, their application has already moved far beyond traditional electronic business cards, where they have become a kind of standard.