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Best Event Marketing Tools in 2024

Finding the best event marketing tools for 2023 can be a challenging task, especially considering the abundance of tools available on the market today. You need to choose those that best meet your needs, considering various factors—from event management to marketing automation and analytics. Some have opted for QR code generation software to simplify event processes, while others have chosen social media promotion platforms for broader reach. Still unsure which tools are best for you? We've got you covered. Check out our list of tools and software that will enhance your marketing strategy this year.

Top Platforms for Event Marketing Automation

Eventbrite found that 69% of event organizers use marketing automation tools to promote their events and send targeted email campaigns. It was also found that 40% of event organizers use event management software to track registration and ticket sales. Marketing automation tools automate repetitive marketing tasks and help companies scale their marketing efforts. These tools allow companies to target the right audience, personalize campaigns, and measure the success of their event marketing efforts. Here are some popular event marketing automation software options, along with their features, benefits, and pricing.

1. Pardot

Pardot is a B2B marketing automation tool designed to help companies generate, nurture, and manage leads. It is part of the Salesforce platform, meaning it can be easily integrated with Salesforce CRM, providing a unified view of customer interactions and data.

Benefits

  • Streamlined lead management: Pardot allows tracking leads through the sales funnel and assigning them to the appropriate sales team member.
  • Targeted campaigns: Pardot's segmentation and scoring tools enable you to create narrowly targeted campaigns that reach the right audience.
  • Email marketing: Pardot offers a robust set of tools, including templates, A/B testing, and analytics.
  • ROI tracking: Pardot's analytics tools allow you to track the return on investment of your marketing campaigns.

Features

  • Email marketing: Create and send targeted, personalized emails and measure their success with detailed analytics.
  • Lead scoring: Score potential clients based on their interactions with your marketing and sales content, and prioritize follow-ups.
  • Reporting and analytics: Get a complete view of your marketing effectiveness with real-time data and customizable reports.
  • A/B testing: Test elements of your marketing campaigns, such as subject lines and call-to-action buttons, to optimize results.
  • Multi-channel marketing: Engage with prospects and customers across multiple channels, including email, social media, and mobile.

Pricing

The standard plan starts at $1,250 per year, and the Pro plan starts at $3,000 per year. The Ultimate plan can be customized to meet your needs and is priced individually. Note that Pardot is part of the Salesforce platform; to use it, you need a Salesforce account.

2. Adobe Marketo

Adobe Marketo is a marketing automation platform designed to help companies engage and delight customers with personalized multi-channel marketing campaigns.

Benefits

  • Lead generation: Marketo's platform includes various lead generation tools such as landing pages, forms, and webinars, which can generate high-quality leads.
  • Personalization: Marketo offers a range of personalization features, such as dynamic content and lead scoring, to provide personalized experiences for different segments of your audience.
  • Automation: Its various automation features, such as automated lead nurturing and lead scoring, can help marketers optimize their marketing processes and increase efficiency.
  • Marketing analytics: Marketo's platform offers analytics features such as campaign performance metrics and A/B testing to measure the ROI of your marketing campaigns.

Features

  • Event registration and management: Marketo allows you to manage event registration, including setting up registration forms, managing attendee lists, and handling payments.
  • Attendee tracking and follow-up: It provides tools to track which attendees opened your emails, clicked on your links, and registered for your events.
  • Post-event analytics and reporting: This software offers analytics and reporting tools to help you evaluate the success of your events and identify areas for improvement.
  • Integration with other marketing and sales tools: Marketo integrates with other marketing and sales tools, including CRM systems, social media platforms, and web analytics tools.

Pricing

Marketo's pricing starts at $895 per month for the standard plan and goes up to $1,495 per month for the advanced plan. Its Elite plan is quite expensive but can be customized to meet your company's needs.

3. HubSpot

HubSpot is an all-in-one marketing automation tool that helps companies of all sizes enhance their marketing efforts. It offers a wide range of features and tools to help companies attract and delight customers.

Benefits

  • Increase lead generation and conversion rates: It includes tools for creating landing pages, forms, and calls to action, as well as analytics and reports to help companies understand their effectiveness.
  • Customer behavior and preferences: Analytics and reporting features provide businesses with insights into customer behavior and preferences, helping improve marketing campaigns and personalize messaging.
  • Personalize and optimize marketing campaigns: HubSpot includes tools for segmenting email lists and targeting specific customer groups, as well as A/B testing to optimize campaigns.
  • Align marketing and sales: HubSpot's CRM and sales automation features can help businesses align their marketing and sales efforts, increasing efficiency and boosting conversion rates for lead engagement.

Features

  • Marketing automation: Automate and optimize your marketing tasks, from lead generation to nurturing and closing deals.
  • CRM: Manage all your contacts and deals in one centralized database, accessible from anywhere.
  • Content Management System (CMS): Create and manage your website and blog without technical knowledge.
  • Email marketing: Create and send targeted, personalized emails to your leads and customers.
  • Integrations: Event organizers can integrate with over 1,000 other apps and tools, including popular ones like Google Analytics, Salesforce, and more.

Pricing

HubSpot's pricing varies depending on your package and features. They offer free and paid versions, starting at $50 per month. Enterprise package pricing is available upon request.

Note that QR codes are at the core of these tools, including interactions through electronic business cards.