Can QR codes be used for free? The answer is twofold.

Using QR codes: Yes, QR codes are available for free use, and they can be easily created using various QR code generation software, provided that the generated QR code is static. At the same time, creating a dynamic QR code requires a paid subscription, as it is a more complex type of QR code featuring tracking capabilities, as well as the possibility to edit and update the QR code, which is of particular interest for business and marketing purposes. Nonetheless, there is an opportunity to obtain a free trial period for the dynamic QR code, allowing one to familiarize with its functionalities before transitioning to the paid version. For further information about the differences between these two types of QR codes, continue reading.

Differences between static and dynamic QR codes

When using QR codes, a logical question about their cost arises. Depending on the type of QR code, its use can be either free or paid.

Static QR codes are provided for free and have no expiration limit. They do not offer tracking or editing of content, and users cannot make changes to the generated QR code. Such codes direct to permanent data and can be created using free online QR code generators.
Dynamic QR codes, unlike static ones, offer advanced features, including the ability to edit content and track activity, but their creation implies having a paid subscription. These QR codes are actively used by major brands and product manufacturers to stimulate sales, provide consumers with interactive information about the brand, and enhance trust and transparency. Dynamic QR codes are especially useful for adding extra information and allow users to change content without the need to create a new code. This provides the ability to track QR code scans and analyze the effectiveness of marketing campaigns.

Examples of using static QR codes (for free)

QR codes for URLs allow creating free QR codes for any web pages or sites, including your business website or blog.
A Wi-Fi QR code ensures quick connection to the Internet network by scanning the code.
Unique QR codes for social media profiles, such as Facebook, YouTube, Instagram, and Pinterest, simplify the subscription process to your page or channel.
Using QR codes in emails can enhance your marketing messages, making them more noticeable and attractive.
Text QR codes transform ordinary text into a QR code, opening up new possibilities for its application.
Creating electronic business cards with a QR code for quick contact exchange.

Examples of using dynamic QR codes (paid)

vCard QR codes for business cards improve interaction with potential clients, investors, and business partners.
File QR codes support the upload and saving of large files, which is impossible with static QR codes.
Social media QR codes help attract additional subscribers and followers.
A menu QR code provides visitors with a digital menu immediately after scanning.
A landing page QR code allows creating interactive web pages without the need for commercial hosting.
A multi-URL QR code directs users depending on their location, time of day, number of scans, or language, thereby facilitating effective promotion.
An app store QR code accelerates the interaction process with your software in the Apple App Store or Google Play Store.
An MP3 QR code directs users to audio files, such as podcasts.
QR codes in SVG and PNG formats are suitable for high-resolution printing and online use respectively, providing flexibility in application.