Common Mistakes in Using QR Codes

The modern QR code has become one of the most sought-after tools in marketing. Such a code can include a PDF document, a presentation, a video, a link, text, and other types of content. However, the widespread popularity of QR technology inevitably leads to potential errors.

Therefore, it's crucial to not only know how to use a QR code generator but also to skillfully correct (or better yet, prevent) potential issues. Let's examine 5 common mistakes in QR code marketing and effective ways to fix them.

Mistake #1: Creating a QR code just because it's trendy

Creating QR codes means keeping up with the times. Companies looking to satisfy demanding consumers turn to functional tools for interaction. However, it's not enough to just create a QR code and place it somewhere just to mimic innovation and initiative in your brand.

How to fix it: Make the code a full-fledged part of your advertising strategy. Plan its purpose in advance, test its functionality, and ensure it's truly meaningful for users.

Mistake #2: Creating a QR code without a thought-out strategy

If you see a standalone QR code on a web page with no context, you're unlikely to want to scan it. Such a code does not attract user interest because it's not appealing, and its content is unclear.

How to fix it: Create a QR code that solves a specific user task and brings obvious benefits. For instance, if you aim to increase your app downloads, make a code that leads directly to the app's installation.

Mistake #3: Failing to explain to users why to scan the QR code

Most users are aware of the advantages of QR codes, but some need additional guidance. If a person sees a QR code and doesn't know why to scan it, they will likely ignore it.

How to fix it: Place brief instructions next to your QR code on how to quickly scan it on Samsung and Apple devices, and add a call to action (e.g., "scan me"). Also, explain the benefits the QR code will bring, such as access to a restaurant menu or a price list for your services.

Mistake #4: Adding useless content to the QR code

Some companies include links to outdated websites or social networks without valuable information, thereby devaluing all its merits. If users scan such a QR code and see useless content, they are unlikely to gain any benefits.

How to fix it: Include genuinely valuable content in the code. For example, a QR code can contain user instructions, an informative article, a short YouTube video, etc. The main criterion is the real benefit to the user.

Mistake #5: Ignoring the design of the QR code

A QR code is not only a means of accessing information but also a design element. Its appearance should not be overlooked. An attractive design of the QR code can increase the number of scans and help develop the brand.

How to fix it: Customize the design of the QR code, add a frame, change the background color, edit the style of the corners, etc. A unique design will attract the audience's attention and increase the number of scans. This also applies to digital business cards, which can be created with us. They should also be visually appealing and informative.