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Dynamic and Static QR Codes

Forget about the need to reprint QR codes when changing their destination. This solution stands out for its ease of use, extensive data capabilities, and scalability.

Static QR Code is a type of QR code that, once created, cannot be further modified. It is designed to store immutable information. Such QR codes are widely used in situations where information does not require updating or for campaigns with a limited duration.

Uses of Static QR Codes include:

  • Personal Purposes: When there is no need to edit the QR code's content or track campaign results. Here, they essentially replace electronic free business cards on iPhones.
  • One-Time Marketing Promotions: Ideal for conveying information at one-time events and within short-term marketing projects.

Dynamic QR Code is a type of QR code that can be edited multiple times, avoiding the need for reprinting. You can make changes to minor details or completely update the URL, thereby eliminating 404 errors.

Differences between Static and Dynamic QR Codes

  • Static QR codes cannot be edited after creation and are not designed for online retargeting.
  • Dynamic QR codes offer the possibility of multiple edits, tracking, and conducting online retargeting, and they have a higher scanning speed.

Advantages of Dynamic QR Codes

  • Tracking and Data Measurement: Allows for assessing the effectiveness of campaigns and making adjustments.
  • Editing Current Campaigns: Provides flexibility and saves on reprinting materials.
  • Linking Offline and Online Marketing: Allows for integrating traditional and digital marketing channels.
  • Enhancing the Effectiveness of Print Marketing: Provides access to data on the number and location of scans.
  • Accelerating the Scanning Process: QR codes contain less data, making scanning faster and more convenient.

Key Areas of Application for Dynamic QR Codes

  • Updating Contact Information: Offers the ability to share up-to-date contact details.
  • Simplifying App Download Processes: Allows direct downloading of apps, bypassing search queries in app stores.
  • Implementing Contactless Menus in Restaurants: Provides convenient access to the restaurant menu depending on the time of day and in different languages.

Choosing Between Static and Dynamic QR Codes

Static QR codes are suitable for personal use or one-time promotions where editing or tracking is not required.

Dynamic QR codes are recommended for all types of marketing campaigns as they provide the necessary flexibility in changing the target URL or content after their creation. This eliminates the need for reprinting and reissuing QR codes, and offers comprehensive tracking of QR code scans, helping to precisely adjust and optimize marketing campaigns. Furthermore, they allow for retargeting users who have already scanned your QR code.