A new Direction in Creating Business Cards
The latest and most popular trend in business card design is the use of high contrast, both in terms of colors and typography.
You've likely encountered similar approaches before. High contrast forms the foundation of many current trends, helping to highlight their strengths and minimize weaknesses. This element blends well with other innovations from our list.
Numerous cards feature a black background with expressive color accents. This is a great starting point, but to fully leverage the trend, it's recommended to introduce contrasting elements, particularly in typography. Combining large and small fonts imparts dynamism and interest, while also influencing how your brand is perceived by your audience, emphasizing key words.
Bubble letters, originally created by the renowned graffiti artist Phase 2, are often associated with the design of the 1970s. Initially dubbed "soft", they make a comeback in 2022 in the form of ultra-bright modifications.
The primary noticeable difference between the bubble letters of that era and today lies in the fact that modern versions appear less "soft". Today, these fonts incorporate more straight lines and sharp angles compared to their 1970s predecessors. This might be attributed to the influence of stringent and bold fonts that gained popularity during the minimalist era of the 2010s.
Nevertheless, bold fonts continue to capture attention today, just as they did in the past. They allow for the highlighting of key words and ensure legibility of text on small cards. When combined with vibrant colors, they infuse a touch of retro into the design, stirring feelings of nostalgia among your audience.
At the same time, electronic business cards remain an ideal platform for experiments without additional expenses, so be sure to consider them as well.