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How FMCG Products Are Sold Using QR Codes

Fast Moving Consumer Goods (FMCG) are quickly sold consumer products available at low prices in packaging. This market is highly competitive, with numerous brands vying for consumer attention and market share. Despite high demand and stringent standards followed by companies in this sector, the market continues to thrive and show positive dynamics. In 2022, NIQ noted significant growth in this market, with a global increase of 6.3%. This growth encourages companies to refine their marketing strategies, one of which includes using QR codes, which have already become a full-fledged electronic business card.

Application of QR Codes in FMCG Marketing

QR codes are a marketing strategy that companies use to integrate physical marketing materials with digital content and actions through scanning. These two-dimensional barcodes store diverse data accessible via smartphone cameras or specialized QR code scanning apps. QR codes are versatile, providing instant access to various data, making them ideal for dynamic and competitive environments. FMCG products and QR codes complement each other harmoniously, allowing companies to conduct measurable marketing campaigns.

With QR codes, your target audience can instantly access diverse content, including advertisements and special offers, using their smartphones at any convenient time. Companies can use QR codes both online and offline to attract more potential customers. Additionally, dynamic QR codes can be used to track real-time scans, and with QR code generators, companies can personalize them according to their brand style and logo to strengthen brand recognition.

Nine Advanced QR Code Solutions for FMCG

QR codes offer endless possibilities for providing comprehensive information, making them sought-after tools in product marketing and advertising. QR codes' ability to digitally transform printed materials makes them essential in modern marketing. Here are nine types of QR codes and their uses:

  1. URL QR Codes:For transmitting product information, benefits, and promotions through scanning.
  2. H5 Editor QR Codes:Creating personalized mobile pages without programming.
  3. Multi-URL QR Codes:For global companies supporting different languages and cultures.
  4. File QR Codes:For accessing product catalogs and instructions on packaging.
  5. Social Media QR Codes:For increasing engagement and expanding the audience.
  6. App Store QR Codes:For directing users to the company's mobile applications.
  7. Coupon QR Codes:For offering discounts and stimulating purchases.
  8. vCard QR Codes:For exchanging contact information and strengthening professional relationships.
  9. Google Form QR Codes:For collecting feedback and improving product offerings.

The use of QR codes in the FMCG sector enriches the customer experience, enhances brand recognition, and promotes consumer loyalty.