Phygital Marketing and the Possibilities of QR Codes
Marketing that combines digital and physical aspects is a concept known as Phygital Marketing, aimed at optimizing consumer interaction and increasing sales volumes. The Phygital Marketing strategy involves creating an integrated experience for consumers by combining online and offline marketing approaches. This allows for increased brand visibility in the market and provides customers with a comprehensive experience.
Why include QR codes in Phygital Marketing?
QR code technology is a digital tool that allows brands to link their offline marketing initiatives with online campaigns.
QR codes can be used in both offline and online marketing activities. This means that even QR codes printed on marketing materials can be easily scanned with users' smartphones. Additionally, QR codes can be placed on websites or as part of online campaigns, for example, attached to emails, posted on social networks, sent through messaging apps, or shown in live streams, remaining accessible for scanning. During the COVID-19 pandemic, QR codes offered a safe way to serve customers, allowing for contactless service.
How to apply QR codes in Phygital Marketing
QR codes offer a variety of solutions for achieving specific marketing goals. Below are some ways they can be used in offline marketing. This list is far from exhaustive and depends on your goals, but, for example, you can create electronic business cards to simplify contact search and business networking.
Order automation through scanning
QR codes can automate the ordering process for products sold both offline and online! By directing the QR code to the product page or brand's sales page, you can directly attract the customer to purchase the product, avoiding the need to search for the product online. For this, marketers can use the URL QR code solution and convert their online page into a QR code.
Creating optimized landing pages for products and services via QR code
The QR code solution is an excellent alternative for creating customizable landing pages for products for companies that do not have their own website. With a few clicks, marketers can create a mobile landing page for their products without needing a domain name or hosting.
Providing information directly to users
In a world where information is easily accessible through smartphones and laptops, QR codes allow marketers to directly convey data to the end-user without them having to search online. Scanning the QR code with a smartphone instantly displays information about a specific product or service on the user's mobile phone screen, providing them with on-demand service in real-time.
QR codes for contactless registration
Various private and public institutions have introduced safety measures to prevent further spread of COVID-19, including health and safety protocols such as contactless registration using QR codes.
Using QR codes to view restaurant menus
The emergence of "contactless" menus by scanning digital scan menus in the form of QR codes has become a trend among restaurants and bars worldwide to avoid exchanging and transferring physical menus, which can be a means of virus transmission on surfaces.
Increasing the number of subscribers on social networks
Brands, marketers, and influencers can use social network QR codes or bio link QR codes to increase their number of followers and improve visibility in the digital world, creating a QR code for social networks that links all their applications in one QR code. Apps such as messaging, e-commerce, food delivery, and social networks can be linked by a single QR code. When this QR code is scanned, it displays all the apps on the user's smartphone screen, making it easier to track, contact, like, and subscribe to your social or business pages.
Why use QR codes in your Phygital Marketing?
QR codes are not only directly accessible on the user's smartphone; even when printed as part of offline marketing campaigns or placed online, QR codes can be updated in content. Additionally, QR codes are trackable. By tracking QR code data analytics, marketers can monitor the scanning of their campaigns, evaluate the effectiveness, and make improvements to their marketing strategy.
QR codes can be updated in content
By creating a solution with a dynamic QR code, even if the QR code was printed on advertising materials such as magazines, billboards, flyers, posters, etc., the content of the QR code can still be updated in another file. This allows marketers to save on long-term printing costs and reduces their time and effort in reproducing and reprinting QR codes.
Scanned QR codes can be tracked
Marketers and business people can monitor the analytics of QR code scanning, for instance, learning when the highest number of scans occurs, the location of their scanners, and the device used for scanning. This enables them to analyze and evaluate the overall effectiveness of their QR campaign.