Promoting Audio Content with QR Codes
Many businesses prefer creating QR codes online to achieve their commercial goals, recognizing their functional capabilities. This applies to the publishing business, print media, self-publishing, and mass media. They aim to present their content in a modern and successful format, whether it be audiobooks, podcasts, audio guides, and QR codes are an excellent tool for this.
Audiobooks in QR Format in the Modern World
Today, people consume a large amount of textual content. Some read popular novels, the adaptations of which allow them to compare if the book is better. Others are captivated by classics and new releases due to their passion for literature. It is important to note that, according to recent studies, the demand for audio content is rapidly growing: the annual increase in the popularity of audiobooks reaches almost 50%.
The application of QR technology among authors, poets, and publishers serves as a link between the print and digital worlds. It is worth trying to use QR codes for audiobooks and other audio content to expand interaction possibilities with the audience.
The advantages of QR codes in distributing audio content are obvious:
- Can contain any information in a supported format (MP3, M4A, FLAC, MP4, WAV, WMA, ACC);
- Provide direct access for the audience to the desired content via smartphone;
- Suitable for both offline and online advertising campaigns;
- Flexible in use, they can be printed on any medium (posters, brochures, newspapers, etc.);
- Provide scanning statistics for optimizing the advertising of books, podcasts, or other audio files.
5 Simple Ways to Use QR Codes with Audiobooks
Redirecting Users to a Streaming Service
For authors and publishers, an effective option is to create QR codes that lead to Apple Music, Spotify, and similar platforms, provided they have profiles on these platforms. To create a QR code, select the content type "link" and enter the URL. After scanning, the listener will be directed to the published audiobook.
Sending Emails
Use email newsletters with QR codes leading to your audiobooks or other audio content. This method is suitable for both personal messages and news newsletters. It is advisable to customize the design of the QR code (change the color, add a logo, etc.) to attract the attention of readers.
Posting on Social Networks
The active audience on social networks always exhibits high engagement. Attract the attention of your subscribers by offering them quick and convenient access to audiobooks. Create a QR code with a link to your account on one or several social networks, giving users a choice.
Placement in Print Media
Modern marketing aims to combine online and offline promotion, which is a step towards interactive interaction with the audience. In this case, you can attract readers from print media (magazines, newspapers, brochures) and direct them to download or listen to audiobooks.
Promoting Audiobooks Through Websites
A website for a company or personal brand is a modern necessity. On your website, you can also implement audiobook marketing with QR codes, allowing your users to listen to or download your audio content.
Thus, QR codes with audiobooks, podcasts, audio guides are all varieties of audio QR codes. These codes can also be used for distributing electronic business cards, which is an effective way to expand your network of contacts.