QR Codes as a Key to Digital Payments: A Step Towards a Cashless Society
The use of digital technologies, including QR codes, is transforming how business is conducted online, making cashless transactions even more convenient. They offer consumers a simple alternative to traditional payments and are easily integrated into business processes. It is projected that by 2025, up to 30% of smartphone owners will be using QR codes for payments, and according to a MobileIron survey, 67% of respondents believe that QR codes simplify life in the era of contactless technologies. Providing a variety of payment methods is key to convenience both in physical stores and in the realm of e-commerce.
How are payments made using QR codes? Unlike traditional barcodes that are scanned from paper, QR codes can be read from both printed and electronic screens using a smartphone. This makes them an ideal tool for online stores and applications, providing easy access. All that's needed for scanning is a modern camera app on iOS or Android. When the camera is pointed at a QR code, a notification appears, leading to the completion of the transaction.
Ways to use QR codes for payments:
- Payments through apps: Users can scan the recipient's QR code through specialized apps, confirming the amount and completing the transaction. Examples include payment systems like Alipay and Clover, where the QR code activates the payment.
- Scanning a QR code at a business: By opening the app, users scan the code at the cash register or on a product, confirm the amount, and complete the payment, often entering credit card details.
- Retailers scan the QR code on the customer's device: After the amount is confirmed in the seller's system, the transaction is completed by scanning the code, which represents the payment information.
Examples of using QR codes:
- Walmart Pay: Allows customers to pay for their purchases by scanning a QR code at the checkout.
- Donation Point Go: Facilitates the donation process by using QR codes for access to online campaigns.
- Amazon Go: Uses QR codes to simplify shopping in physical stores, minimizing waiting time.
Advantages of QR codes for cashless payments:
- Safety: QR codes help minimize contact, which is particularly important during the COVID-19 pandemic, providing protection and convenience for both customers and employees. Customers can securely make payments from mobile devices, and employees do not have to handle physical credit cards or cash, which also facilitates receiving contactless tips.
- Universal application in advertising and informational materials: QR codes can be used in print advertising, increasing the effectiveness of marketing campaigns. They provide additional information and deepen interaction with the audience, including the ability to make payments directly through scanning the code. Created to integrate digital information, QR codes are easily generated online and can enrich print materials, making them interactive and modern. They can also be used to create a digital business card.
Overall, QR codes for payments play a key role in the transition to a cashless society, offering convenient, safe, and innovative solutions for consumers and businesses. They simplify transactions, expand opportunities for marketing and customer interaction, and support sanitary and hygiene measures important for public health. With the increasing penetration of smartphones and digital technologies, the use of QR codes is set to grow, stimulating the development of more integrated and convenient payment ecosystems.