QR Codes for Coffee Farms: How to Use Them and Why

The use of QR codes on coffee farms is rapidly growing, making the coffee industry the latest addition to the expanding list of businesses adopting this technology.

A Statista survey showed that 74% of Americans drink coffee daily, which explains the huge demand for this product. According to IBISWorld, the market size of the coffee production industry in 2023 will reach 13 billion dollars. The USDA (United States Department of Agriculture) estimated the increase in global coffee production from 7.8 million to 175 million bags in 2023, with Brazil, Vietnam, Colombia, and Indonesia being the major producers.

These figures indicate fierce competition among coffee producers, necessitating innovative marketing and advertising strategies. Thanks to its versatility, QR code technology is an ideal tool to help them. Learn how to create QR codes that become true electronic business cards.

Ways to Use QR Codes for Coffee Farms

QR codes are highly flexible. With innovative thinking, you can come up with numerous ways to use them. Here are some practical examples of using QR codes on coffee farms:

Promoting the Farm

Coffee farms can use QR codes to promote their establishment if they are open to visitors. The farm can earn additional revenue from entrance tickets paid by visitors who want to see how coffee grows and how farmers take care of it.

Farms can create QR codes for Google Forms so users can fill out online forms and schedule their visits, eliminating the need for manual registration at the entrance.

Product Authenticity

Intelligence.com reported a crisis of fake coffee in China, where cheaper coffee beans are repackaged and labeled as high-quality.

Coffee farms exporting their products can use QR codes to combat this counterfeiting. Each package can have a QR code that redirects to an authentication page. The code can also contain a link to the company’s website for verification.

Product Transparency

QR codes are an excellent tool for demonstrating product transparency. Farms in Cerrado Mineiro, Brazil, use QR codes to track supply chain processes from harvest to the finished product.

Cafes can also create QR codes to show the brewing process, engaging consumers and demonstrating the hard work that goes into their cup of coffee.

There are over 4.2 billion social media users worldwide, providing a great opportunity to quickly promote your products and attract more potential customers.

QR codes can be the best tool to enhance your social media presence. Create a QR code for social media and add it to your coffee packages. This dynamic QR code can contain multiple links to your social media profiles, allowing users to instantly follow you.

The more followers you have, the wider your market reach becomes.

Increasing Website Traffic

71% of businesses have websites, including the coffee industry. Business owners can use websites to promote or sell products and run special promotions. Use a URL QR code to promote your website.

This is convenient for consumers, as they don’t need to type your link or search for your site manually. One scan is enough to find it.

Promotions and Discounts

Discounts have been proven to help businesses stimulate sales. For promotions, you can embed a QR code with voucher codes or details about upcoming deals on promotional posters.

Use QR codes on posters and limited-edition packaging to promote your special offers.

Collecting Feedback

Feedback helps you assess customer satisfaction and the quality of your products and services. Collect customer feedback using a feedback QR code.

You no longer need to meet consumers face-to-face and hand out feedback forms. Scanning the QR code allows customers to leave valuable feedback using their smartphones.

Personal Landing Page

Hiring developers and purchasing domains can be costly. But if you need a landing page without this expense, you can use an H5 QR code.

This dynamic QR solution allows you to create a personal landing page with a QR code. You can add images and videos and design the page as you see fit.

The short URL of the H5 QR code is a link to the landing page. If you need a custom domain, you can use the white-label feature. With a landing page, you can create engaging and informative content to promote your coffee farm.

Multilingual Marketing

Language barriers can hinder international marketing. But with a multi-URL QR code, you can easily overcome this problem.

This unique dynamic QR code can store multiple links and redirect scanners to a landing page that matches the language of their device.

For example, a scanner using German on their device will find the landing page translated into German. If their device uses Korean, they will see the page in Korean.

This multilingual QR code can better connect you with foreign consumers, as they can fully understand your product. It also shows that you value your customers regardless of their language.