QR Codes in Print Advertising: Examples and Usage Options

Conduct a successful marketing campaign using QR codes in print advertising. In this section, we will show examples of print advertisements with QR codes. By integrating QR codes into your campaign, you can provide more information and attractive marketing materials for your audience. QR codes were invented to embed any type of information and are generated using an online QR code generator. The information is accessible via a smartphone, making them a convenient and mobile tool for marketers. By scanning the QR code, your target audience receives valuable additional information about your campaign, effectively turning it into a digital business card.

What QR Code Solutions Can You Use for Print Advertising?

QR codes allow you to direct users to various types of content. It's important to choose the right QR code for your content to make your campaign successful. Here are some examples of QR code solutions that can be used in print advertising.

Create an Ad with a QR Code for Your Website to Increase Traffic

To generate a QR code for your website, copy the URL and paste it into a QR code generator. Then generate and download your QR code. When your audience scans the QR code, they will be redirected to your website.

Generate a QR Code for Your Digital Business Card

A physical business card is good, but having a business card that allows the recipient to easily save your contact information on their smartphone is even better. Print the QR code on your business cards so people can save digital copies of your information by simply scanning the code.

Create a QR Code for Video or Audio Ads

Direct scanners to your content using a QR code for files. This QR code allows you to upload videos, photos, or audio. If you are advertising a music festival or concert, use the QR code to direct users to song samples.

Promote Your Social Media Accounts with a QR Code

A social media QR code allows people to view and follow all your social media accounts at once.

Give Customers Access to Your Online Menu via a QR Code

Use a menu QR code and place it on tables in your restaurant. Customers can view your menu by simply scanning the code.

Create a Web Page Accessible via QR Codes

With an H5 QR code generator, you can customize a web page by adding links, images, and videos to make it more attractive.

Display Multiple Photos with an Image Gallery QR Code

If you are a business owner and want to include all photos of your products in one QR code, use an image gallery QR code.

Redirect Scanners to Multilingual Content

If you run an international company, use a multi-URL QR code. This code allows you to insert multiple links, redirecting scanners to websites in their language, turning it into a digital business card.

Examples of Using QR Codes in Print Advertising

QR codes can work effectively with both online and print materials. Here are some examples of print advertisements with QR codes:

Brochures

Brochures provide information on specific issues or events. Add a QR code to your brochures to direct scanners to a video campaign and provide more information.

Flyers

Flyers are used to promote events or special services. Use QR codes to offer discounts or information about the products and services you are promoting.

Business Cards

Add a QR code to your business cards to provide a vCard version, making it easy for clients to save your contact information on their smartphones.

Newspapers

Make newspapers interactive with QR codes, directing readers to online content.

Billboards

Billboards attract the attention of many passersby. Place a QR code on them so that passersby can access the online content of the displayed advertisement.

Books

Place a QR code on the cover or inside the book to make learning and reading more engaging.

Invitation Cards

Use a QR code on invitation cards to show a pre-wedding video or provide additional information about the event.

Reasons to Include QR Codes in Your Print Campaign

Provide More Information

QR codes allow you to provide more information without taking up much space on printed materials.

Provide Engaging Content

Scanners can access more engaging content, such as videos, photos, or audio, through QR codes.

Create an Interactive Campaign

Print advertising provides information, but with QR codes, you can make the campaign interactive and engaging. An example is the QR code campaign at World Park in New York in 2010, where codes directed scanners to interactive content such as quizzes, music, and videos related to the park's history.