QR Codes in the Fashion Industry: A Key Technology in 2024

QR codes, also known as quick response codes, are capable of holding various types of online data, including videos, links, audio files, contact information in vCard format, and much more. Scanning a QR code with a mobile device grants access to digital information about a brand's products and services on the internet, directing the user to their website, video content, or online store. Specialized online generators are utilized to create QR codes.

Examples of QR Code Usage in the Fashion Industry

• At a fashion show organized by the Australian shopping app Klarna, models hit the runway in bathrobes, showcasing QR codes. By scanning the codes through the Klarna app, viewers could access information about the clothing online and proceed to purchase it.
• On the Fashion TV channel, QR codes periodically appear on the screen, redirecting viewers to fashion shows and commercials of leading brands.
• R Collective, a Hong Kong-based company specializing in recycled clothing supported by Levi’s, has introduced QR codes into the tags of their new denim collection. This endows the jeans with a unique digital identity and leads to a website with information on proper clothing care and its environmental characteristics.
• Kanye West, in collaboration with Gap, utilized QR codes to promote the new Yeezy Gap collection, while Gabriela Hearst presented the Spring/Summer 2020 collection "The Garment Journey," employing QR codes to offer information on each piece.

Ways to Apply QR Codes in Fashion

- Integrating QR codes into printed publications, such as magazines and catalogs, makes them more interactive and contemporary.

• QR codes on shop windows allow for online purchases without entering the store.
• Using QR codes in LED advertising captures the attention of passersby and broadens the audience.
• QR codes simplify the process of app installation on users' devices.
• QR codes on clothing labels and as design elements provide additional product information and facilitate authentication.
• Employing QR codes to boost social media followers aids fashion brands in establishing connections with their audience and enhancing brand recognition.

Indeed, a QR code acts as a universal, convenient electronic business card that aids in brand promotion in contemporary conditions.