QR Codes on Bottles: Wine, Beer, and Cans
The use of QR codes on bottles and cans of alcoholic beverages is becoming increasingly popular, giving a new twist to standard containers and labels. These codes can significantly enhance the value of bottles and cans; customers can use them for much longer instead of discarding them immediately after consuming the contents. With this technology, buyers can access important information every time they interact with the brand. You can implement QR codes in your beverage business to improve engagement and strengthen customer relationships. There are many online platforms for creating QR codes. It’s important to find the best QR code generator to offer diverse solutions for wine and beer labels.
7 Ways to Use QR Codes on Wine and Beer Bottles
How can QR codes on wine or beer bottles and cans be used, turning them into a kind of electronic business card? Here are some smart ways to inspire you:
Providing Complete Information About the Beverage
Consumers have become more attentive to what they consume, so it’s important to provide complete information about your products to gain their trust and loyalty. QR codes are perfect for this purpose. You can place detailed product information without worrying about the space on the bottle label, as the QR code size can be easily adjusted during printing. One way to do this is by adding a video QR code on beer or wine bottles to show the entire production process, from brewing to bottling. This is an interesting way to inform your consumers. You can also use a QR code for files to show the list of ingredients contained in the product, such as the type of artificial sweeteners or calorie content—information that health-conscious customers would like to know.
Collecting Consumer Feedback and Opinions
QR codes can significantly simplify the process of obtaining feedback on the beverage. You can create a survey or questionnaire in Google Forms and then insert the link into the QR code. Consumers can open, fill out, and submit the form using their smartphones. This method eliminates the need to distribute printed forms and wait for them to be completed, making the feedback process much more convenient. All responses will be automatically collected in Google Forms, simplifying data processing.
Sharing the Brand's Vision and Story
A brand's vision and story can have a significant impact on a buyer's choice, and QR codes are an excellent tool for conveying this information. You can redirect users to your official website via a URL QR code, where they can learn more about your brand. Use the website as a sales platform so that customers can not only get information but also place orders online. Providing easy access to your products after establishing a connection with the customer encourages them to make a purchase and positively impacts your business's overall effectiveness.
Adding Cocktail Recipes with Your Beverage as the Main Ingredient
Engaging consumers in the process is a great marketing strategy, as it piques their interest. Offer simple cocktail recipes by adding QR codes to beer bottles that lead to video tutorials on making fresh and fruity cocktails.
Offering DIY Container Recycling Projects
Approximately 1.2 million plastic bottles are used every minute each year, and many of them end up in water bodies, polluting them. To initiate marine environment protection, you can add QR codes to cans and bottles that lead to educational resources on proper waste disposal and recycling methods. Convert informative materials from PDFs into a QR code and place them on the packaging to show customers how they can help save the planet. You can also create a personalized mobile landing page with an H5 QR code solution to share guides and tutorials on DIY projects using bottles. Post images, videos, and text on the landing page, and then add QR codes to cans and labels.
Engaging with Consumers Through Social Media
Social media is a powerful platform with billions of users. Promote your pages and sell products to a wider audience using social media QR codes. When scanned, the code will direct customers to a landing page containing links to all your social platforms, where they can follow you. This page includes buttons for each social network, leading users to the respective platform when clicked.
Connecting Customers with Customer Support
Customers appreciate brands that can quickly respond to their questions and needs. Make your brand accessible using QR codes. You can link customers to your support service via a vCard QR code, allowing them to access contact numbers, email addresses, and support websites. If you use email software for customer support, you can create an email QR code so users can quickly send their questions through their preferred app.
Using QR codes on bottles and cans is an innovative way to engage with customers, provide them with useful information, and strengthen brand connections. By implementing these technologies, you not only increase the value of your products but also enhance environmental responsibility, drawing consumer attention to important issues of recycling and conservation.