QR Codes on Business Cards. Are They Necessary?
The problem with traditional paper business cards lies in their completely manual handling. When you hand over these printed items to a client or acquaintance, they still have to manually enter the information into their phone.
Imagine the situation when you receive a paper business card; how many times do you put it in your pocket and forget about it? Most often, such business cards end up in the trash bin without ever being used.
It's not fair to blame people for this. Each of us has encountered moments of attentiveness that faded as soon as we got home, not even trying to look at the business card again.
How can this issue be resolved? Here come electronic business cards with QR codes. What if there's a way to instantly transfer all the information from the business card to the client's smartphone?
By using a QR code on business cards, a person can simply scan it and effortlessly transfer all the information to the screen of their mobile device. Then it's just a matter of saving it as a contact.
Once the information is on the phone, the chances increase that it will attract attention. This is equivalent to preserving your contact details with the client, ensuring you are just a touch away when your services are needed. Moreover, you won't have to worry about losing your business card and why clients or acquaintances are not contacting you.
What information can be stored in a QR code vCard?
- Owner's name of the vCard
- Company name
- Position
- Phone numbers (personal, work, mobile)
- Fax, email, website
- Address: street, city, postal code
- State, country, profile image
- Personal description
- Social media accounts and much more
QR codes on business cards — good or bad? Definitely good! Here's why:
Although QR codes for business cards may seem technically complex, in reality, they are not. Their creation is just a couple of mouse clicks, although we understand some of your uncertainty. Nevertheless, a slight learning curve is worth the numerous advantages of using QR codes on business cards.
Starting the Conversation
An electronic business card creates a sense of modernity, thereby attracting the attention of your audience. The more people are interested in your business card, the more opportunities for you. Perhaps the attention you attract will be exactly from those who really need your services.
Making Your Business Card Stand Out
In producing business cards, you're not just printing your details on paper. Design plays a key role in making you stand out among others, building trust, and providing better prospects for clients. Design signifies quality. Imagine how your impression changes if a business card is printed clearly. Using QR codes for business cards, you can give them a unique look, changing the color and design of the pixels and adding a logo.
Convenience Means Opportunities
Your QR code is not just for show. In addition to attracting attention, its use brings huge benefits. As mentioned earlier, QR codes make the task easier for your clients and acquaintances. Instead of just handing them your business card, you can ask them to scan the QR code right away. This frees them from the need to manually enter data, leaving an indelible impression. Since your contact information is stored in their phones, they won't lose it. When the time comes for them to contact you, they can do so, opening the door to many future opportunities.
Static and Dynamic QR Codes for Business Cards
If you've come across the terms "static" and "dynamic," these are two types of QR codes. Static QR codes cannot be updated. They are created for free, but the data in them is immutable. Once created and printed, they cannot be modified.
In dynamic QR codes, the content can be changed. They offer additional advantages, such as tracking the number of scans, locations, and time.
If you're wondering which type is better for business cards with QR codes, the answer is dynamic. Although static ones are suitable in some cases, you probably want your old business cards to remain relevant, even if you change your LinkedIn profile.
Imagine having a static QR code on your business cards, and you've handed them out, but then you changed your LinkedIn profile or something else. This is tantamount to missing opportunities.
Furthermore, tracking scanning activity allows you to see who is interested in you. This gives you the opportunity to understand audience expectations or improve your business card with a QR code.