QR Codes on Tickets: Key Features
The primary function of QR codes on tickets is to verify their authenticity. This method combats ticket fraud, ensuring that only legitimate attendees are admitted to the event.
Creating thousands of unique QR codes for tickets is possible thanks to the use of a bulk QR code URL generator, which requires authentication through a login and token. (A token is a unique identifier assigned to each generated QR code).
When such a unique QR code is scanned, it redirects to the event management website, where the login for authentication and the token are displayed in the website's URL. These codes are pre-entered into an electronic database or internal system before distribution.
Thus, event managers need to have a website with ticket databases. The database system eliminates the possibility of two identical serial numbers, so a ticket cannot have duplicates. Then, the staff can verify the ticket information in the system and compare it with the physical ticket by scanning the QR code.
QR Codes on Tickets for Marketing
Brands can use QR codes on tickets for marketing purposes. For example, event organizers can include a QR code on the ticket that leads to a survey or other promotional materials. This facilitates feedback collection about the event and promotes future events. There are various types of QR codes that can be used for your ticket, each with its unique function.
Advantages of Using QR Codes for Tickets
Seamless Registration
Registration apps are preferable to spreadsheets and individual checks, but QR codes on tickets are one of the best ways to speed up the registration process. Visitors can register quickly by simply scanning the QR code.
QR codes on tickets can also effectively check and securely admit VIP guests to designated areas. This is beneficial for transportation systems, facilitating travel.
For example, Eurail uses tickets with QR codes, allowing ticket inspectors to register passengers effortlessly. Seamless registration is especially important at large events, such as live sports competitions. Event organizers can greatly benefit from QR codes at stadiums to help them manage smart sports events and optimize processes.
Real-Time Attendance Tracking
A dynamic QR code on the ticket allows event organizers to track attendance in real-time through their websites. They can easily view participant and registration information, including a list of people who bought tickets, the date and time of purchase, payment status, registration status, and requests.
Optimize Your Marketing
QR codes can store information about the ticket owner, such as their name, email address, and any accumulated loyalty points. This strategy allows you to personalize your marketing efforts and effectively target your audience.
Collect Feedback
Collect feedback via QR codes to gain real-time insights into events and identify areas for improvement. This can help you enhance the overall quality of your events and increase customer satisfaction.
One way to do this is to use a Google Form QR code to direct participants to a survey or feedback form. You can include the survey link directly in the QR code or use the QR code to access the survey on a mobile website or app. Another option is to use a QR code to access a feedback form embedded in the ticket. This can be a simple form that participants can fill out and submit directly from their smartphone or tablet.
Offer Discounts and Promotions
Event organizers can use URL QR codes for tickets to offer special discounts or promotional deals to ticket holders. For example, you can offer a discount on merchandise or a free drink to everyone who scans their ticket at the event. This approach can help you offer beneficial deals to your loyal customers and attract new ones.
Recommendations for Using QR Codes on Tickets
Ensure Easy Scannability of the QR Code
The QR code should be large enough and contrast with the surrounding design to be easily scannable. You should also test the QR code to ensure that various devices can scan it quickly. This prevents issues and inconveniences that could negatively impact your reputation (similar to electronic business cards with QR codes).
Include a Call to Action
Use the QR code to encourage visitors to perform a specific action, such as filling out a survey or registering for the event.
Provide Clear Instructions
Do not forget to include clear instructions on how to scan the QR code and what participants can expect after scanning.
Use QR Codes to Enhance Event Experiences
Use the QR code to provide visitors with additional information about the event, such as the schedule, map, or list of performers.
Consider Security Implications
If you are using QR codes to store personal data or ticket purchase information, pay attention to security issues and take measures to protect this confidential information. This may include using encrypted QR codes or requesting a password to access certain information.