Smart Packaging as a Product Promotion Assistant

Product packaging is a crucial factor in marketing, significantly impacting sales and perception of both product and brand. Effective packaging captures attention and stimulates interest in purchasing the product over competitors'. However, packaging can serve other functions as well.

In the era of digital technologies and marketing innovations, packaging can become a more effective sales tool. We refer to such packaging as "smart" or smart packaging. It might seem complex and expensive, but it's actually not.

Standing Out Among Competitors

In a saturated market and consumer thriftiness during economic downturns, finding new ways to promote and draw attention to your brand is essential. Embracing new technologies and marketing strategies, staying ahead of competitors, for instance, by using electronic business cards from our service, is vital. Yet, many entrepreneurs neglect this and overlook the opportunities provided by the technology market and rapidly evolving marketing methods. If you are one of these entrepreneurs, let us try to change your mind…

How to Make Packaging More Sellable and Effective?

It's simple, as there's a comprehensive concept of "Smart Packaging," which includes the use of QR codes managed through the cloud service DEWIAR.NET. Many brands are already using QR codes on packaging, but often ineffectively… Utilizing QR codes opens up many opportunities, not limited to links to websites or social networks. Smart packaging allows for marketing campaigns, analytics gathering, and evaluating packaging effectiveness. What smart packaging with QR trackers allows:

Attracting Customer Attention

The packaging must be noticeable and clearly indicate the possibility of scanning a QR code.

Engaging Customers in the Purchase Process and Interaction with the Brand

After scanning a QR code, customers should be intrigued by the content. Numerous ideas can be developed for different brands and niches, including lotteries, quests, discounts, and much more. This audience can be used in further marketing campaigns.

Conducting Market Research and Consumer Demand Studies

Analyzing QR code scans, collecting feedback, improving the product, and increasing sales.

Establishing Quality Control and Authenticity of Products.

QR codes are widely used and integrated into everyday life, making smart packaging even more relevant.

Which Businesses are Suited for Smart Packaging?

Any business can use this technology to improve performance. Many brands are already successfully using smart packaging. Smart packaging is a multifunctional solution that takes businesses to a new level! Additionally, if you decide to create business cards, you'll gain another full-fledged tool for promoting your own goods and services in the market.