The Best QR Code Marketing Campaigns of All Time

These QR code campaigns made a significant impact on audiences worldwide. They were used on billboards, social media, runways, films, and even in the night sky. In this article, we will explore the most successful and creative marketing strategies using QR codes, implemented with the help of online QR code generators. You will gain ideas for your own QR code campaigns and learn how major brands from various industries achieved success, turning QR codes into comprehensive digital business cards.

2023 Highlights: Top QR Code Campaigns of the Year

Hershey’s QR Code: Scan & Send a Kiss

The global chocolate brand used QR codes on their Kisses chocolate packaging to simplify gift-giving during the holiday season. They added two QR codes: one for the sender to record a video message and another for the recipient to view it. This campaign transformed a simple chocolate treat into a digital love note.

AI-Generated QR Codes

AI-generated QR codes, created using Stable Diffusion AI and ControlNet, impressed users with their visually appealing and functional designs. These codes harmoniously blend artistry and functionality, providing a memorable and interactive experience.

WWE QR Code

During an episode of WWE SmackDown, a QR code hinted at the return of the "Devil" character played by Bray Wyatt. Scanning the code led to a video on Twitter, sparking curiosity and active discussion on social media.

Flying Purple QR Code

Beazley used a fleet of drones to create a flying QR code over the Thames in London. This campaign captured viewers' attention and showcased the innovative use of QR codes in marketing.

Louis Vuitton QR Code

Louis Vuitton used augmented reality (AR) QR codes to create an interactive experience. Scanning the code allowed users to view a virtual fashion show, giving them a chance to visualize the clothing on models.

Netflix QR Code in "Leave the World Behind"

In the Netflix film, a hidden QR code led to a site with additional information. This interactive element added mystery and engagement to the film's storyline.

Barbie's QR Code of the Year

Warner Bros. and Mattel used QR codes on the Roku platform to sell tickets for the Barbie movie. Scanning the code allowed viewers to quickly and conveniently purchase tickets directly from their TV screens.

McDonald's QR Code: Crave & Claim Deals

In the Philippines, McDonald's placed giant QR codes outside their restaurants, offering customers discounts of up to 40% on menu items. Scanning the code led to the McDonald's app, where they could access exclusive deals.

Super Bowl Limit Break QR Code

Web3 gaming startup Limit Break used a Super Bowl commercial featuring a QR code, offering viewers a chance to win one of 10,000 free digital collectibles. This QR code generated significant interest and engagement.

Avocados from Mexico

During their Super Bowl commercial, Avocados from Mexico included a QR code that allowed viewers to instantly tweet about the brand. This campaign demonstrated how QR codes can instantly connect audiences to social media.

The Servant Foundation

During the Super Bowl, the American non-profit organization The Servant Foundation used a QR code in their ad, leading viewers to a website with details about their campaign and ways to engage with their church.