The Importance of Choosing the Right Business Card Design
Text information is crucial for promotional materials, and this applies fully to business cards. It's important that the design of a business card emphasizes the essential textual information (personal details, area of expertise, contact information).
Readable Fonts on Business Cards
Choosing fonts for a business card is a key task for designers. The main requirement to consider when deciding which font is best for a business card is good readability. If the font is difficult to recognize, the recipient of the card may simply ignore it, and the effectiveness of such advertising will be minimal.
Using Graphics on Business Cards
Business cards often use minimal graphics or none at all. For example, professional business cards may only include a logo and textual elements. In such cases, the text must be easily readable and attractive, which designers take into account when choosing fonts for business cards.
Variety of Font Styles
There are two main categories of fonts - serif and sans-serif. Popular sans-serif fonts suitable for business cards include Arial, Helvetica, Tahoma, Verdana, and others. Serif fonts, such as Times New Roman and Garamond, are also widely used. Additionally, there are decorative, vintage, cartoonish, and decorative fonts, each with its own features and style.
Combining Styles and Font Size
A business card can combine different font styles. For example, the name can be printed in a decorative style, while contact information can be in a standard style. It's important to remember that it's better to use no more than two different fonts on a business card to avoid overcrowding it with information. When choosing the font size, it should be large enough to be readable, especially for the minimum size, which is typically 6 pt.
Features of Small Fonts
Small font sizes (6 pt) can be used, for example, for vertical business cards, where fitting information in a limited horizontal space is crucial. It's important not to complicate small fonts stylistically and not to make them difficult to read. It's best to use simple, sans-serif fonts to ensure the best readability. In this regard, electronic business cards online solve the problem, as they can accommodate much more information, and adjustments can be made quickly when needed.