The Largest QR Code Campaigns in the World

Creating a massive QR code requires precision and high-quality printing. Optimizing the QR code and using high-resolution formats such as SVG allows the image to be scaled to any size.

For example, for a QR code to be scannable from a distance of 10 meters, its sides must be at least 1 meter long. Before launching such projects, tests are always conducted to ensure the code functions properly.

Top 10 Largest QR Codes in the World

1. Yuengling QR Code from Crops

In 2022, the American brewery Yuengling created a QR code from crops covering an area of 1,721,344 square feet (the size of twenty football fields). The code was displayed on the company's products and farmland, allowing customers to make donations and purchase souvenirs.

2. Halo Drone QR Code

In 2022, in Texas, Paramount+ used 400 drones to create a QR code in the sky. This code promoted the TV series Halo and gave viewers access to an exclusive trailer.

3. Shanghai Drone QR Code

In 2021, in China, Cygames organized a drone show with 1,500 drones forming a massive QR code. Scanning the code led to a page for the mobile game Princess Connect! Re: Dive.

4. The Largest Human QR Code

In 2019, in China, 3,029 employees of the Taiping Life Insurance Company created a massive QR code that could be scanned.

5. SpurIT QR Code

In 2018, the Belarusian IT company SpurIT used a tractor to create a QR code on a field covering 90,343 square meters. Scanning the code offered an option to donate to charity.

6. Tree Maze QR Code in China

In the village of Xilinshui, a QR code made of 130,000 trees was created. Its size was 51,529 square meters, attracting tourists and redirecting them to the village's WeChat page.

7. Corn QR Code in Canada

In 2012, a family farm in Alberta created a QR code from a corn maze covering 29,000 square meters. This project entered the Guinness World Records.

8. "Sunny Sale" in South Korea

In 2012, retailer Emart created a unique 3D QR code that became scannable only at noon due to sunlight. The campaign increased lunchtime sales by 25%.

9. QR Code on a Building Roof

In North Carolina, a group of enthusiasts painted a 10,000-square-foot QR code on a roof. This code can even be seen on satellite images in Google Earth.

10. Red QR Code by Calvin Klein

In 2010, Calvin Klein displayed a giant QR code on billboards. Scanning the code led to an exclusive video ad for the brand.

Why Are Giant QR Codes So Popular?

Giant QR codes impress with their scale and effectively capture audience attention. They are not only a marketing tool but also a symbol of innovation, combining technology with creativity and transforming into a unique digital business card.