The Use of QR Codes in Business: Real Examples and Benefits

In modern business, QR codes have become a powerful marketing tool. These small graphical codes allow companies to quickly and effectively interact with customers, increasing engagement and simplifying the process of obtaining information. In this article, we will look at several vivid examples of the use of QR codes in business, where they become not only an electronic business card but also something more.

Real Examples of Using QR Codes in Business

Burger King QR Code

The well-known fast-food chain Burger King successfully uses QR codes to attract customers. With each scan of the QR code, customers are redirected to a landing page where they can get free Whopper coupons, available only for a limited time. This stimulates sales growth and increases customer loyalty.

FashionTV QR Code

FashionTV has implemented QR codes that appear on TV screens to showcase the latest fashion trends. Scanning these QR codes redirects users to the official website of luxury clothing lines, increasing traffic and attracting new customers.

Coinbase QR Code in Super Bowl Advertising

The cryptocurrency exchange platform Coinbase caused a stir by placing a QR code in a Super Bowl ad. Scanning the QR code redirected users to the app, which soon crashed due to the massive number of downloads. This campaign attracted significant attention and traffic to the platform.

Diageo QR Code

Diageo offers its customers to personalize whiskey with video messages available through QR codes. This creates a unique user experience and boosts sales.

Associated Media Publishing Campaign

Associated Media Publishing (AMP) has implemented QR codes on its publications, such as magazines, to facilitate the purchasing process for its customers. Scanning these codes allows readers to quickly and conveniently make purchases.

Parker Kligerman's Car QR Code

American racer Parker Kligerman decorated the hood of his car with a QR code that allows scanning to buy hoodies for just a dollar. This marketing trick was successful and attracted a lot of attention.

Puma Shoes QR Codes

Puma uses QR codes on its shoes to create an extraordinary augmented reality experience. This not only entertains customers but also boosts sales.

CyGames and Bilibili

In honor of the Princess Connect anniversary, these two cyber platforms decorated the night sky of Shanghai with glowing QR codes consisting of 1,500 drones. Scanning these codes redirected viewers to an H5 page containing game information, attracting a large number of new users.

Wendy’s QR Code

The Wendy’s restaurant chain actively uses QR codes on its product packaging. Scanning these codes allows customers to get free food, which stimulates mobile conversions and increases customer loyalty.

Scan & Shop at Tesco

Tesco has launched the Scan & Shop campaign, which allows customers to scan QR codes for each product and make purchases quickly and hassle-free. This significantly simplifies the shopping process for busy people.

Benefits of Using QR Codes in Marketing

Attracting More Customers and Investors

QR codes facilitate the interaction between physical and digital spaces, attracting more customers and investors. They are easy to create and accessible via smartphones, making them ideal for marketing purposes.

Variety of Marketing Methods

Dynamic QR codes are editable and flexible, allowing marketers to combine several marketing methods into one QR code. This helps save money and get more benefits from campaigns.

Implementing Marketing Changes

Using unique marketing strategies with QR codes allows you to become an agent of marketing changes. QR technology captures changes in various areas, such as education, healthcare, and business.

Preserving and Protecting Nature

Using QR codes reduces the amount of materials used in marketing campaigns, contributing to environmental preservation. QR codes can replace paper advertising materials and reduce paper consumption.

Convenience and Ease of Use

QR codes are convenient and easy to use for both companies and customers. They allow quick access to information or make a purchase, increasing customer satisfaction.

QR codes are an effective marketing tool that can significantly improve customer interaction and increase sales. Integrating QR codes into marketing strategies will help your business stand out from the competition and reach new heights.