Using QR Codes for Brand Promotion

These barcodes were developed as a means of connecting the physical and digital worlds. In the past, they were criticized for their simple black-and-white design, which consisted of black squares on a white background. However, today, thanks to modern technologies, it has become possible to personalize QR codes, making them not only functional but also visually appealing. Modern QR code generators allow the creation of codes that combine the company logo and design, matching specific marketing goals.

Examples of branding using QR codes: companies that have successfully integrated customizable QR codes into their marketing strategy.

Kinder Joy and Applaydu

Kinder Joy collaborates with Applaydu, a free app focused on educating and entertaining children, allowing them to create their own stories and fantasies. The app includes educational games, augmented reality, visual arts, crafts, as well as features for creating personal stories and bedtime tales. Access to the unique features of the app can be obtained by purchasing Kinder Joy and scanning the branded QR code.

Emart from Korea

Emart, a major Korean shopping center, uses unique 3D sculptures with QR codes to increase sales at specific times of the day, particularly during the lunch break from 12 to 1 PM. Their innovative "Sunshine Sale" campaign includes QR codes that become available for scanning only at a certain time of the day when the sun reaches its peak. This strategy led to a significant increase in sales.

Klarna Fashion Show

Klarna Bank AB, also known as Klarna, held a unique event where models showcased clothing on a pink runway, fully dressed in pink outfits with Klarna's branded QR codes. Customers scanning these QR codes were directed to a landing page where they could see and purchase the featured clothing.

Starbucks

The international coffee chain Starbucks, based in the USA, is experimenting with using QR codes as a new way of payment and earning bonus stars. Customers can scan QR codes in stores to pay for purchases using cash, credit, or debit cards through the Starbucks mobile app.

Taco Bell

Taco Bell, an American fast-food restaurant chain from California, has included branded QR codes in its latest packaging, offering customers a unique way to access additional information and interactive content. The QR codes are part of a comprehensive marketing strategy that includes mobile devices, radio, in-store signage, the internet, television, and social networks.

These examples demonstrate the variety of ways in which QR codes can be integrated into a company's branding, providing unique opportunities for customer interaction and product promotion. Today, it has also become popular to create electronic business cards with QR codes, simplifying the exchange of contact information between partners.