Using QR Codes in Augmented Reality
QR codes, used in augmented reality technology, are created using special generators. But what makes them special in the context of AR? Did you know that integrating interactive augmented reality elements into your marketing campaigns through QR codes can significantly increase customer engagement and enhance advertising effectiveness? As augmented reality becomes widely known and actively used in marketing and advertising, marketing specialists and businesspeople are eager to adopt this innovative approach to boost sales. According to Marketing Week forecasts, by 2023 the augmented reality market is expected to be worth between 70 and 75 billion dollars. So, what's the role of QR codes in this? QR codes act as a sort of gateway into the world of augmented reality, complementing electronic business cards and becoming a new tool in marketing.
How do QR codes aid in AR advertising?
QR codes can redirect to multimedia content. Their use allows for the instant activation of a unique experience by simply scanning the QR code with a smartphone, making your campaign accessible to a wide audience.
When clients scan a QR code in your advertisement, they gain access to additional content, such as special offers, music, brand story videos, surveys, or games, participation in which might win them prizes.
Marketers and advertisers can embed a variety of information into their QR codes using online QR code generators with logos. The choice of specific content type depends on their advertising goals.
They can plan their marketing campaigns based on their objectives, but in any case, QR codes play a key role in turning these plans into successful marketing actions.
How to integrate QR codes into AR for gamifying TV advertising?
QR codes can be scanned in print publications as well as on TV or computer screens, providing access to various types of marketing content.
Gaming and television advertising campaigns with augmented reality elements have gained immense popularity in recent years, forming a new marketing paradigm.
In the digital marketing era, with the widespread availability of smartphones, Smart TVs, tablets, and internet access, the use of augmented reality QR codes has become more practical than ever.
Therefore, many entrepreneurs and marketing agencies are actively implementing QR codes, combining augmented reality applications with televisions to create a completely new and exciting experience, allowing viewers to explore and discover new things in their physical world.
How to use QR codes in AR advertising
- Attract viewers with free meals. For instance, Burger King used QR codes to offer viewers a chance to win a free meal by quickly scanning a moving QR code on the TV screen.
- Offer premium gift certificates, such as coupons that viewers can redeem online and use later.
- Increase sales by allowing viewers or customers to make purchases through your online store or e-commerce platform, accessed by scanning a QR code.
- Get real-time feedback by using a QR code to request reviews from clients.
- Offer the target audience fun augmented reality-based games by scanning QR codes on the streets.
Benefits of using AR advertising through QR codes
- Engage customers with interactive content, such as videos, images, surveys, and games.
- Quickly update information using dynamic QR codes.
- Track QR code scanning to gauge interaction with your advertisement.
- Convey your message more clearly to the audience through an interactive experience.
- Expand the scope of your marketing campaign by providing extended and interactive advertising.
- Establish recognition of your brand or company, for example, through virtual gaming advertising.
- Increase brand loyalty among your clients by offering a unique digital experience.
- Provide direct access to consumer smartphones.
Some enterprises and advertising companies are already using QR codes in television advertising, including Burger King, FashionTV, and Lacoste, applying QR codes for direct advertising and offers.