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Using QR Codes in Business Consulting Activities

QR codes are innovative solutions that can be effectively used by business consultants and consulting agencies to attract new potential clients, promote their services, and convert interested parties into real customers. The increasing use of QR codes by companies is due to their ability to facilitate information exchange and enhance marketing strategies through the latest technologies. In the highly competitive market of consulting services, it is particularly important for emerging consultants to implement modern technologies, such as QR codes, to interact with both online and offline audiences.

Market Competition in Consulting With easier access to technologies, more professionals are seeking to enter the consulting industry. The management consulting market is expected to grow from $819.79 billion in 2020 to $895.46 billion in 2021 with an annual growth rate of 9.2%. This growth is largely due to companies restructuring their operations and recovering from the COVID-19 pandemic, which had led to restrictive containment measures including social distancing, remote work, and the closure of commercial activities, resulting in operational challenges. According to ResearchAndMarkets.com, there are over 700,000 consulting firms worldwide offering services ranging from general consulting to specialized niche services. In such an environment, it's crucial for your brand to stand out.

Why Are QR Codes Important for Consulting?

The QR code technology has significantly impacted various sectors—from restaurants to retail, hospitality, and tourism—allowing them to become more technologically advanced. This type of two-dimensional barcode enables brands and companies to store information such as web links, PDF documents, contact details, and media files, providing valuable interaction with consumers without significant costs. The popularity of QR codes has risen during the pandemic, making it an excellent time to utilize them in consulting.

How to Incorporate QR Codes into a Marketing Strategy for Business Consultants

  • Share your expertise through video: Video marketing is becoming popular these days as people crave more memorable content. By creating videos about your experience, you can attract more clients. Transform the video into a QR code for printing in marketing materials, providing direct access to the video after scanning the code.
  • Create connections through social networks: Social networks can bring significant results for consultants. Use a QR code that combines your social media profiles and website to enhance your online presence.
  • Encourage app downloads: If your consulting company has an app, promote it through a QR code that automatically redirects users to the appropriate app store depending on their device.
  • Increase website traffic: Use a dynamic QR code with your website's URL to simplify potential clients' access to your web resource.
  • Share portfolios and content: Turn your documents and useful content into PDF format QR codes for convenient information exchange.
  • Expand your network through vCard: Use an electronic business card in the form of a QR code to simplify contact exchange at business events.
  • Use QR codes in newsletters: Add discount or coupon QR codes to your emails to personalize offers for clients.
  • Indicate location through Google Maps: Integrate your business location into a QR code, making it easier for clients to find your office.

As you can see, the possibilities of using QR codes by business consultants go far beyond the usual electronic business cards, which have become a good alternative to paper versions.