Using QR Codes in China
Over the past few years, QR codes have found widespread application in China, as well as in other Asian countries, where they have become part of daily life. According to Google data, the majority of queries related to QR codes come precisely from Asia. However, it should be noted that not every country and not every brand fully utilizes the capabilities of QR codes, unlike China.
In China, QR codes play a special role and are used in a wide variety of life spheres. China has surpassed many countries in the scale of QR code application, which serve as a link between the online and offline worlds. Everything from Chinese companies to ordinary citizens actively uses QR codes for various purposes.
China is recognized as one of the leading countries in the use of QR codes, which find application in many areas, from downloading applications to advertising on walls and in museums. It's enough to just point your phone camera to avoid reading voluminous brochures or searching for product information on the internet. Here are a few examples of how QR codes are used in China as part of a marketing strategy.
Contact Sharing
Bloggers, WeChat users, and social activists actively use QR codes to share contact information. QR codes also frequently appear in resumes or other documents, acting as a universal electronic business card that can be easily created.
Offline Payments
Similar to online money transfers, in China, you can pay for purchases in offline stores by scanning the seller's personal QR code. Street vendors can create separate QR codes for each product, simplifying the payment process for customers.
Product Information
In China, QR codes on product packaging provide customers with additional information about the product and its history. Marketers also allow customers to review product reviews.
App Installation
Through QR codes in China, apps can be downloaded not only through specialized services but also directly in the browser, which is especially relevant for tourists visiting various attractions.
Website Login
In China, QR codes also enhance security by allowing entry to websites after scanning the code and entering a password. Some financial services use QR for user authentication.
Data Tracking
QR codes are a powerful marketing tool for businesses, allowing them to track who and when scans their QR codes, where, and from which device. The advantages of using this approach include low cost, ease of use, and a wide range of applications for improving your business marketing. You can even track the location of the person who scanned your QR code, and this information is updated the same second.