Using QR Codes in Images
A QR code that contains an image is a flexible solution based on dynamic QR code technology, capable of incorporating graphic files. Upon access, it instantly showcases photographs or an entire image gallery. Using smartphones, users can easily decipher such a QR code, explore the images, and save them on their devices. It's also possible to organize a digital image gallery using the functionality of a web page QR code, and place numerous photos there. Additionally, the File QR code feature is available for storing an individual graphic file.
The dynamic nature of these solutions for integrating photos into QR codes is particularly appealing. This means that the content of the QR code with an image can be modified or updated at any moment, and the scanning statistics of the QR code can be tracked.
Advantages of Using QR Codes for Images
To further emphasize the uniqueness of QR codes with images compared to other types of QR codes, it's important to note their advantages:
Image Update in the QR Code.
Even if your QR code with an image has already been published in a book, online, or in your promotional materials, it can be edited by changing it to a new image. This eliminates the need for reprinting the code, reducing printing costs. Additionally, the ability to track scans with dynamic QR codes adds useful features.
Getting Data on QR Code Scans
Dynamic QR codes, such as the File QR code or Web Page QR code, offer analytical capabilities. This allows tracking the effectiveness of each QR code, obtaining information about:
- The total number of scans over time
- The scanning location
- The precise timestamp of scanning
- The operating system of the device
- Heat map and scan distribution map
Ease and Speed of Creation
Normally, QR codes are used to redirect scanners to websites or links. In most cases, owning your own website or a social media account is necessary. However, with this type of QR code, you don't necessarily need a website to host your images. Instead, you can directly convert photos into QR codes using specialized QR code generation software.
High-Quality Image
Traditionally, to display an image, it needed to be hosted on a website and linked with a QR code. When using QR codes with images, the issue of resizing is nonexistent, as the quality does not diminish.
Regardless of whether the QR code is used for personnel, networking purposes, or marketing, it must be clear. It's important to save them in SVG or PNG format, which ensures the highest image quality, especially crucial for infographics where every pixel counts.
Images Require No Special Care.
For QR codes with images, the only thing needed is the image itself. This means that you need to focus your efforts exclusively on creating the photo. For your audience, such images are much more intuitive and simple to understand than navigating an entire website.
Applications of QR Codes with Images
Despite their apparent simplicity, QR codes with images find wide application. In many cases, they are even more functional than standard QR codes. Here are some examples of their use:
Drawings and Maps
Want to inform your customers or audience about the location of your store? Use a QR code that shows them a map. The same idea applies if you want to give people a layout of the store to improve customer service.
Infographics
To enhance customer service quality when purchasing your products, attach a QR code to the packaging that opens an infographic or instructions for proper use.
Flyers and Magazines
Print media, such as flyers and magazines, have limited space. It's practically impossible to place every image of every product you're trying to sell. Use QR codes to save space and organize information more efficiently.
Invite the audience to scan the code to see what a specific product looks like. Since it's digital media, you can show more than just the product.
QR codes can also be used for staffing, showcasing your company's job offers through posters or flyers distributed to applicants.
Menu with QR Code
Like magazines, restaurant menus don't have much space. Use QR codes to give your customers a detailed view of a specific dish. You can create an interactive restaurant menu with a QR code, including images and menu descriptions. A restaurant visitor can scan the QR code and be redirected to an online menu provided by the app, which will present attractive, high-quality images of the restaurant's menu.
This list of possibilities is far from complete and depends on the specifics of your business. It can be said that the application of QR codes is not limited to just creating an electronic business card with it.