Using QR Codes in Print Media, such as Flyers and Brochures 

Many argue that in the era of digitization, printed information media are becoming obsolete. However, by integrating QR codes into print marketing materials, you can revitalize them. With the advent of the digital age, many companies have shifted to online marketing and e-commerce, using tools like QR code generators to create comprehensive marketing strategies. It is increasingly said that the days of traditional marketing materials are numbered. Nonetheless, at the Canadian Retailers Forum, it was stated that printed flyers and brochures will not lose their relevance in the face of digital technologies. Thus, it is worth choosing between print and digital, or combining both strategies by incorporating QR codes into print publications to enhance their appeal and functionality.

QR Codes in Marketing Materials: How They Work 

QR codes, acting as a digital business card, can contain text, digital information, links, and files accessible via smartphone scanning. By including them in your promotional products, QR codes become a bridge to various marketing platforms, including your website, HTML pages, social networks, applications, and more. Marketing campaigns based on QR codes significantly increase traffic, engagement, and conversions, thanks to their growing use worldwide.

Innovative Use of QR Codes on Brochures and Flyers 

Here are several practical ways to use QR codes in your advertising campaign:

Portals for online stores and social networks: QR codes can contain links to your profiles on social networks and online stores, thus expanding your online presence. Direct redirection to business websites: Through QR codes, you can easily navigate to your website, improving interaction with potential customers. Custom promo pages: Using editors like H5 from QR TIGER allows you to create attractive landing pages without the need for coding. Access to downloadable files: Distributing files via QR codes can simplify customer access to important information, such as real estate catalogs. Increasing event attendance: Placing QR codes on promotional materials related to events can increase the number of participants by simplifying the registration process. App installations: QR codes can direct users directly to app stores for quick installation of your app, thereby increasing its downloads. Enhancing electronic marketing: By integrating QR codes into electronic marketing, you can increase your subscriber base and improve the effectiveness of newsletters.