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Using QR Codes on Web Banners

Web banners are a common method for promoting businesses, products, and services online. Despite the emergence of new marketing strategies and techniques over the past decade, banner advertising remains relevant.

What can enhance the impact of an advertising banner? Adding an interactive element in the form of a code. By placing a QR code or a digital business card on your banner, you can significantly expand the reach and effectiveness of your advertising campaign.

The Impact of QR Codes on the Effectiveness of Web Banners

A banner on a website can be static or animated, large or small, with or without a call to action. Clicking on it redirects the user to a specific page. The main objective of banner advertising is to attract as much traffic as possible to the site and create a positive perception of the advertised product.

However, advertisers often face the issue of "banner blindness," where site visitors overlook or intentionally ignore the ads. Fortunately, this challenge can be overcome with QR codes. A banner with a QR code offers the following advantages:

  • Original Design. The graphic style of the QR code captures attention with its uniqueness, contrasting with conventional and often outdated advertising;
  • Valuable Content. By creating a QR code, you can include any information that cannot be conveyed in a standard banner, such as a PDF guide;
  • Ease of Use. Users can simply scan the code using their smartphone's camera or a dedicated QR scanner to access the necessary information.

Additionally, creating a dynamic QR code can make your web banner even more effective. Its content can be easily updated, for instance, replacing an expired discount coupon with a valid one. You will also have access to valuable scanning statistics.

Examples of Using Banners with QR Codes

Initially, a web banner may seem like a sufficiently functional advertising tool, but its capabilities are limited to providing only links. If you need to share content in a different format, a regular banner is not suitable.

For example, a user cannot download a mobile app through a web banner. It only redirects to the app's description page, and then the user must find the app in the store to download it. Implementing QR technology makes the banner more multifunctional: in addition to advertising content, it provides a code that, once scanned, opens access to the desired content, such as installing an app through a QR code for the App Store or Google Play.

This is just one example of how to use a QR code to enhance the effectiveness of a web banner. QR codes can also be applied in other areas:

  • Restaurant owners can promote their food delivery apps by placing a QR code with a discount coupon and an attractive call to action on the web banner
  • Publishers can use web banners to advertise new books, including a PDF of the first chapter in the QR code to interest readers;
  • In event marketing, QR codes help attract more visitors to events by providing a PowerPoint presentation of the event.

Thus, QR technology can transform banner advertising, making it more noticeable and effective, and increasing the likelihood of users following target links. Creating a QR code and a digital business card for your web banner will enhance its advertising effectiveness.