QR Code Printing Rules: 13 Key Points to Follow

The quality and effectiveness of a QR code are determined at all stages, from design to placement. Let's look at the key points.

Before Starting to Print the QR Code

Ensure the QR Code Directs Users to the Intended Material

Before creating QR codes, it's important to determine where they will direct users. This is critical for formulating a call to action. For instance, if a QR code links to a PDF, its call to action should be "Scan to view PDF." Avoid misleading users to prevent disappointment or wasting time. Aim for an interaction that's simple and clear. Since scanning will be done with smartphones, the QR code's target page must be optimized for mobile devices. Also, organize the page content for easy use through the QR code. Your QR code should serve a single purpose.

Choose a Dynamic QR Code Over a Static One

There are two types of QR codes: static and dynamic. Static QR codes are permanent. If they contain a lot of data, their pattern can become too dense and hard to read. Dynamic QR codes, however, contain a short URL that redirects users to the necessary page to access the content. They allow for storing long URLs and large files while reducing the number of elements in the QR code pattern. Use dynamic QR codes to maintain image clarity, especially when embedding a large volume of data.

Avoid Color Inversion in QR Codes

Inverted colors can interfere with the correct scanning of QR codes. The background should always be lighter than the foreground. Avoid using the same color for both the background and the foreground, as it can cause scanning issues and look unnatural.

Include a Call to Action in Your QR Code

To motivate users to scan the QR code, add an attractive call to action. It's important for the call to action to:

  • Inform users about the purpose of your QR code.
  • Be brief and memorable.
  • Create a sense of urgency.

Use various calls to action, such as "Discover the secret," "Get a discount," or "Available now," but ensure they match the QR code's purpose.

Conduct a Test Scan Before Use

Ensure the QR code's functionality and correct redirection to the target page by conducting a test scan using a scanner on your device or a third-party app.

Choosing the Right File Format

Select the appropriate file format for your QR code based on its application. SVG and PNG formats are suitable for print and digital purposes, respectively. PNG is recommended for digital use, while SVG is best for printing, as it allows resizing the QR code without quality loss.

Determine Where to Place QR Codes

When printing on physical media, such as magazines, choose a location that maximizes user engagement, like the front page or cover, to enhance visibility.

During Printing

Maintain Optimal Size

The QR code's size should match the surface it will be placed on. For flyers and brochures, the optimal size is 32x32 mm; for outdoor advertising, the size should correspond to one-tenth of the scanning distance.

Choose the Right Printing Material

Use high-quality material for printing to maintain the QR code's readability. Avoid glossy and image-distorting materials.

Select the Proper Printer and Ink

Choose a printer and ink compatible with the type of printing material to ensure clarity and quality of the QR code print.

After Printing QR Codes

Place Materials Where They Are Most Visible

Distribute print materials with QR codes in high-traffic areas to increase engagement.

Consider Error Correction Capability

Choose the error correction level for the QR code based on its use to ensure readability even with physical damage.

The Importance of Following QR Code Printing Recommendations

Following these recommendations will help create a positive impression of your brand, save on reprinting costs, and increase audience engagement, making your marketing campaign more successful.

Note that these recommendations also apply to cases using paper and electronic business cards with QR codes.