Features of Corporate Business Cards

The main feature is the absence of personal information. This means that corporate business cards only include the company name, its field of activity, and contact details (phone numbers, website, address). In most cases, corporate business cards are used for advertising purposes: they are distributed at conferences and exhibitions, handed out during business negotiations and meetings, and included in product samples or documents.

Design of Corporate Business Cards

Business etiquette sets certain standards for the design of corporate business cards, and it is worth studying them if you want to make a good impression on potential partners.

An effective business card should evoke positive emotions. However, in an attempt to be original, some may overdo it and end up annoying with their business cards. How to strike a balance between individuality and strict norms? It's not that difficult if you follow some recommendations. Let's discuss what to pay attention to.

Background and Color

Here, it is important to align with the company's corporate style. It would be strange if the company's logo is in red and white, but these colors are not on the business card. To choose the right color scheme for the card, focus on the following important points:

1. Classic is always in style. Preference is given to simplicity and minimalism: choose a few basic colors (usually up to three or four), with one of them playing a primary role while the others remain subdued and do not distract attention.

2.  Avoid overly colorful solutions. Such business card options are often perceived negatively due to their poor readability. It is also advisable to avoid choosing a bright background, as it can be difficult to find a suitable font for it.

3.  White background is always relevant. Light cards with contrasting text are pleasing to the eye, and they fulfill their main function: conveying information about the company in an aesthetically pleasing and unobtrusive way.

4.  The text should be legible. Artistic flourishes and unique fonts may look interesting, but the most important thing is that the information is easy to read. A business card is not a puzzle to be deciphered. If the information on the card cannot be read without much thought, there is a high probability that such advertising will be discarded without much consideration.

In addition, you can always create an electronic corporate business card online, which is more convenient to use, will never be lost, and will always be at hand.