QR Trackers and Their Applications
A QR tracker is a QR code that can be static or dynamic and is represented either in digital format or on physical objects (key rings, stickers, labels, pendants, bracelets, etc.). Its primary function is to serve as a tracking tool for identifying objects, individuals, pets, real estate, and items of cultural and historical significance, including monuments and artworks. It acts as a sort of brief electronic business card, which can be created on our website.
Application of QR Trackers in Commerce
In business, manufacturing, trade, logistics, and marketing, QR trackers are widely used.
They are employed for analyzing commercial metrics, conducting marketing campaigns and research, as well as PR campaigns.
Examples of QR tracker usage in business include:
- Product identification;
- Monitoring logistic chains;
- Controlling supplies and product shelf life;
- Authenticating goods;
- Analyzing scan data;
- Collecting marketing data;
- Studying consumer behavior;
- Organizing marketing and PR events;
- Engaging consumers in interaction with brands through O2O marketing.
Application of QR Trackers in Daily Life
- In personal and household use, QR trackers serve as identification tools.
- QR trackers as anti-loss devices help to reconnect the owner with a lost item after the code is scanned.
- QR trackers for pets, such as in the form of medallions, assist in identifying the pet and its owner in case of loss.
- QR trackers for personal identification are used in the form of codes on tags, pendants, bracelets, clothing, intended for use at security checkpoints of restricted institutions (military facilities, medical establishments, secured areas, hotels, etc.).
- QR trackers for medical purposes store vital medical and identification data, used for emergency assistance and identification of people with memory-impairing illnesses.
Use of QR Trackers for Historical and Cultural Purposes
QR trackers are used as digital memorials, installed on cultural heritage sites, where they store information about the place, monument, individual, or building.
For instance, in many countries, the practice of placing QR codes on gravestones is used to provide information about the deceased, their biography, achievements, ancestry, as well as details about family and relatives.