Seven Key Trends in Product Packaging in 2024

Technological Innovations in Packaging

Intelligent packaging solutions are a prominent trend in the food packaging industry this year. These solutions are not only relevant but also open up new technological possibilities through mobile devices, for example, using QR codes, which enhance consumer interaction with the product. Why is this important? Because it allows providing consumers with additional information about the product and establishing a connection via the network. An example of this practice is the BlackPink Oreo campaign, where QR codes generated online are embedded in the packaging. They offer various QR options, which can include videos about the production process or redirection to a website for a deeper understanding of the company's activities.

Sustainability and Eco-friendliness of Packaging

Eco-friendly packaging with a focus on sustainability helps preserve the environment and reduce production costs, increasing the long-term sustainability of the company. Using QR codes in packaging allows companies to create innovative solutions while reducing waste. For instance, using QR codes in PDF format can replace traditional instructions, saving resources on printing and enhancing eco-friendliness.

Historical Approach in Packaging

Providing the brand's history through packaging with QR codes that lead to videos or image galleries creates a unique and personal interaction with consumers. For example, Pepsi uses QR codes and NFC tags on limited edition products to offer buyers exclusive content, such as behind-the-scenes videos.

Minimalism in Packaging Design

Minimalism continues to be popular in packaging due to its cleanliness, simplicity, and ability to highlight the product's value without excessive graphics and decorations. This also helps reduce production costs and makes the packaging more appealing to consumers tired of overloaded design.

Feedback and Interaction Through Packaging

Using QR codes to collect feedback provides a direct connection with consumers and fosters company growth. For example, some public institutions and companies use QR codes in public places to collect opinions and suggestions.

Retro and Vintage with a Modern Twist

Packaging in a retro and vintage style, enhanced with modern elements such as QR codes, combines classic design with modern technologies, making the product more memorable and unique for the consumer.

Combatting Counterfeits Through Packaging

Using QR codes on packaging helps track and identify counterfeit products, which is a significant problem in the food industry. This helps combat counterfeiting and increases consumer trust in the products. Ultimately, the QR code turns into a full-fledged electronic business card that can help your business.