Who needs digital business cards?
Digital business cards are necessary for those who already use traditional business cards, but their relevance goes beyond that. A digital business card is more than just a list of contacts for easy addition to a phone. It's an innovative tool for increasing productivity. It not only facilitates the transfer of your details without manual entry into a phonebook but also allows tracking communication activities, enhancing employee performance, securely saving contacts of acquaintances, and even promoting your products or services. Digital business cards also accelerate the communication process after the first meeting. Once your contact is saved in a phone, the chances of a successful call increase, and spam filters are less likely to interfere. Unlike paper business cards, which are only added to contacts in 5% of cases, digital ones are added in 95%. Below are examples of industries where electronic QR business cards can be particularly useful:
Real Estate Agencies
Realtors can maintain a real estate database and easily establish contact with clients through messengers.
Automotive Business
Auto dealers and sales managers can use a unified standard and brand style, making it easier to transfer contacts to clients for further communication. Clients can add the contact to their phonebook with one click, increasing the likelihood of responding to a call.
Manufacturing Companies
For manufacturing companies, digital business cards provide convenience and increase the efficiency of back-office and sales department employees in exchanging contacts. The administrator responsible for business cards can issue them to employees online with one click, and employees can share contacts not only in person but also online.
Service Industry Companies
In the service industry, quick communication with the client and repeat sales are vital. Adding a business card to a client's phonebook ensures that your number won't be blocked by number-identifying programs. You will be able to get through or receive callbacks.
Consulting Companies
Consultants should be digital role models for their clients. Sending a scan of a paper business card is disrespectful to clients. Saving an "analog" contact requires time to transfer data – it's inefficient.
Banks
Most of the top-50 banks have already switched to digital business cards. Bank managers send their business cards electronically, and clients can save them in their phonebook with one click, along with a photo and all necessary information.
Sales Offices in Construction and Finishing Materials
Clients visiting offices to select materials often compare several manufacturers or suppliers. If a manager hands out a paper business card, in 55% of cases it gets lost. Moreover, when the manager calls, their number might be identified as a "service call" or even "potentially unwanted". A digital business card solves this problem: the manager can contact the client through a messenger, or the client can add their contact to the phonebook. This increases the chances of a response and lead retention.
Private Entrepreneurs
A digital business card improves sales efficiency. Quick addition of contact to a smartphone and analytics of advertising campaigns help measure demand for your service around the clock.
As you can see, digital business cards are beneficial in any business sector. They improve communication efficiency, help organize the management processes of business cards in companies, and allow not only to share your contacts but also to collect the data of those who do not have business cards.