How to Use QR Codes for Recruiting
The benefits of using QR codes in recruiting are truly limitless. Originally designed for the convenience of mobile users, QR codes remain underutilized in the realm of staff recruitment, despite the pervasive use of smartphones. Considering modern users rarely separate from their constantly active mobile devices, mobile platforms become the ideal medium for attracting candidates. Most smartphones are already equipped with built-in QR code readers, and there are many free apps available for others.
Potential employees can encounter your job postings anywhere: in the subway, reading a newspaper, or just walking down the street, and with just one tap, they can access detailed information about job openings. If you aim to emphasize the innovation and tech-savviness of your company, QR codes are an excellent tool for achieving these goals. They significantly enhance the effectiveness of print advertising, billboards, posters, business cards, and brochures. It is especially important to actively incorporate QR codes into recruitment efforts targeting students, as mobile devices are an integral part of their lives.
QR codes also serve as valuable tools for analyzing recruitment effectiveness: they enable tracking the sources of candidates and the efficiency of advertising channels. Monitoring the scans and interactions with QR codes provides recruiters with essential data for analysis. Moreover, creating QR codes is free, and they occupy minimal space, which helps save on advertising costs. These codes can be used not only for recruitment but also for registering for events or providing information about employees, suppliers, and customers.
There are numerous ways to use QR codes to attract candidates and disseminate information about job vacancies:
- Print Media Advertising: A QR code next to a job vacancy in a newspaper or magazine allows instant access to additional information, increasing the efficiency of your advertising investment.
- Social Media and Blogs: Include QR codes in the graphic materials of your recruitment campaigns to provide complete information about job openings without overwhelming the visual content.
- Promotional and Referral Cards: Distribute cards with QR codes that direct to job pages or application forms, simplifying the application process for candidates.
- Outdoor Advertising: Placing QR codes on billboards or vehicles can draw attention to your vacancies even from a distance.
- Job Fairs and University Events: Use QR codes on booths for quick access to company and vacancy information, minimizing queues and speeding up the interaction process.
- Text Messages and Notifications: Incorporate QR codes into SMS notifications or calendar events to simplify access to information about vacancies.
- Direct Mail: Add QR codes to direct mail pieces to introduce a digital element to traditional communication methods.
- Presentations and Invitations: Insert QR codes into presentation slides or event invitations to facilitate access to additional information or application forms.
- Product Packaging and Promotional Materials: Use QR codes to draw attention to job vacancies among customers and event attendees.
Utilizing QR codes in recruiting opens new possibilities for an effective and innovative approach to attracting talent to your company, serving as an electronic business card.