What elements should be present in an electronic business card?

Thoughts on the contents of a digital business card are numerous and diverse, lacking a consensus and often sparking heated debates. For those who simply wish to transition from traditional to electronic business cards, the standard data set includes name, job title, company name, contact phone, email address, and possibly the office address. This usually suffices to achieve the goal of transitioning from paper to a digital format in a typical case.

However, an electronic business card can offer much more. It should perform a specific function, and its content depends on this. The more complex the task, the more extensive its content should be.

The process of choosing and discarding the unnecessary is always pleasant. For some, having just a photo and phone number on their business card is enough, while others may want to add a meeting calendar, several unusual messengers, the ability to download a file with the company's presentation, and other elements. This is everyone's right. And if the electronic format allows for such features, why not use them? I have long observed the new features that appear in various business cards, and over time there are more and more of them. Some seem useless, others very useful.

Here is an example of a set of features you can use if you decide to create an electronic business card on our service:
• Surname and name
• Position
• Company name
• Company logo
• User photograph
• Welcome block
• Phone and email
• Messengers
• Links to website and social networks
• Educational block
• Biographical block
• Photo block
• Company description
• Several photos of the company
• Company phone and email
• Links to the company's social networks
• Company messengers
• Company address
• Office working hours
• Link to payment for services
• Bank details
• File for download
• Links to web pages
• Related contacts
• Link for navigators

So far, I do not use all these features in my card, but gradually include them, assessing their popularity and usefulness. The main principle is that the business card should contain all the information that may be of interest to the client in understanding who they are communicating with. If the client has questions after getting acquainted with my business card, it means that it has not fully performed its function, and it should be improved. Think about what you often have to additionally explain to your interlocutors, to better understand who you are and what you do, after handing out your business card. This can take time, and the most frustrating thing is if you don't have the opportunity to convey something important and useful.

The amount of information on a business card, of course, depends on your business. Sometimes excess information can be harmful. It's important to maintain balance.