Everything You Need to Know About Using a QR Code Menu in a Restaurant
By utilizing QR code menus, restaurants can ensure smooth operations and high-quality service. Visitors can independently order and pay for meals through their mobile devices, which speeds up the process and makes it more convenient. This contributes to staff efficiency during peak hours and helps optimize kitchen operations, even with a shortage of employees. QR codes also offer opportunities for promoting special deals and new items, help better manage the menu, and increase profits. Using a QR code in your restaurant opens up many possibilities, so it's worth learning more about it.
What is a QR Code Menu?
A QR code menu is an electronic version of the traditional menu, often placed on tables, walls, or other accessible locations. To view the menu, simply scan the QR code with a mobile device's camera. This allows not only for viewing the menu but also for placing orders and making payments in a completely contactless manner, which is particularly important for preventing the spread of infections.
What Types of QR Code Menus Are There?
There are two main types of QR code menus: view-only and interactive. The view-only menu allows just to see the offerings, and orders need to be made through a waiter. The interactive menu, however, provides full functionality for placing orders and payments independently, which reduces the need for contact with staff and enhances service efficiency.
Why Do Restaurants Choose QR Code Menus?
QR codes became popular during the pandemic because they minimize contact between staff and guests and simplify the ordering process. According to a Statista survey, about half of the respondents prefer to continue using QR codes. They also help reduce waiting times and the number of ordering errors, increase customer loyalty, and simplify data collection for marketing purposes, which contributes to increasing restaurant revenues. Additionally, it can be placed on an electronic business card, which serves as good advertising for your establishment.