QR Codes in Loyalty Programs

QR codes within loyalty programs are transforming into a valuable tool for increasing engagement and satisfaction among your regular customers. Analytics indicate that acquiring new customers costs more than retaining existing ones. Moreover, just a 5% increase in customer retention can lead to a profit increase of 95%. This underscores the significance of maintaining a customer base for any business. But how can this be achieved? Whether you represent an established brand with a steady stream of clients or are just beginning to earn the loyalty of your first customers, it's crucial to actively work on retention.

Advantages of implementing such a modern reward system based on QR codes

Expanding the audience through numerous communication channels.

QR code offers extensive possibilities for its use. It can be placed on flyers, brochures, posters, and store banners, encouraging the offline audience to scan it for unique discounts on future purchases. It can also be utilized on social networks and your website to distribute promo codes among existing customers. If your audience is more active in email or on other platforms, it may be appropriate to set up a promo code distribution via QR codes. The main idea is to use all channels where your loyal customers are active.

Enhancing the effectiveness of outdoor advertising.

Integration with digital innovations, such as QR codes, makes outdoor advertising more attractive, increasing traffic and engagement, which leads to more scans and activity from the target audience. In this case, you get a kind of electronic business card with a QR code.

Attracting technologically advanced customers.

Customers appreciate innovative and convenient technological solutions that bring them pleasant surprises. Using QR codes, you appeal to tech-savvy consumers, especially the younger generation, providing them with an easy and interactive way to engage with your loyalty programs. Just one scan with a smartphone grants instant access to offers and gifts. This process is not only efficient but also more engaging for your active and tech-savvy customers.

Ease of editing and tracking.

Dynamically created QR codes allow for changing the embedded content, especially relevant when you need to redirect scanners to a different web address. Marketers value dynamic QR codes for the ability to track the effectiveness of their QR code campaigns. It's important to know how many people scan your QR code, where they are from, what devices they use, etc. Including the email notification feature for QR codes allows you to receive updates at the set frequency every time your audience scans the QR code, simplifying the management of your loyalty programs.

Simplifying retargeting.

Thus, you can most effectively interact with your most informed customers, already familiar with your brand.

Customizing QR codes to match your brand.

Don't worry if your QR codes do not match the theme of your brand or campaign. Using the best QR code generators, you can customize them, selecting colors, frames, "eyes," and patterns that match your design and branding. You can even add your company's logo and a call to action to enhance brand recognition and engagement.

Boosting sales and customer loyalty.

If people see value in your program, they are likely to stay with it for a long time. Want to increase the average order value? According to recent loyalty studies, 49% of consumers agree they spend more after joining a loyalty program. By incorporating QR codes into your loyalty program, more people will promote your brand, attracting new customers.

Creative use of loyalty programs based on QR codes

Loyalty cards with QR codes for exclusive gifts and discounts.

Customers feel special when they are appreciated and rewarded. Use QR codes to direct customers to a page where they can activate their discount codes or gift cards. For time-limited discounts, you can set the expiry function of dynamic QR codes, making them accessible only for a certain period. Add a personal message highlighting the value of regular customers, and use mass URL QR codes on loyalty cards for in-store discounts.

Sending exclusive emails to VIP customers and regular purchasers.

If you have a list of VIP customers, send them a thank you letter with a QR code for a discount, highlighting their special status and appreciation. Exclusive discounts and gifts not only encourage repeat purchases but also increase brand loyalty. Customers who receive unexpected gifts often share their joy on social networks, raising your brand's recognition.

Exclusive events and early access.

When launching a new product or service, share the event's QR code with selected guests, offering them easy registration and additional information. Inviting your customers and partners to exclusive events or early access makes them feel more valued by your brand.

A value-based loyalty program with a QR code for donations.

Deepen your connection with customers by starting a donation program. Inform your customers that a portion of your profits goes to charity that aligns with your company's and customers' values. Offer customers the opportunity to make direct donations through a QR code, encouraging them to participate in solving social issues.

A mobile app for loyalty programs.

Create a mobile app for easier management of loyalty programs, advertising it to your customers with a QR code that directs them to the Play Store or Apple Store.

Gamification with a QR code for multiple discounts.

Use gamification by offering discounts through a QR code with multiple URLs based on the number of scans to increase customer engagement.

An educational program for customers.

Demonstrate long-term interest in your customer base by creating self-service tools, including a knowledge base, links, and community forums. Integrate educational videos and audio materials via QR codes to improve interaction and self-service.