Log In Create Card

15 Key B2B Marketing Statistics and Insights for 2025

The B2B segment involves transactions and communications between companies. According to Statista, advertising and marketing spend in the B2B sector in the U.S. will reach $39.1 billion in 2024 and grow to $69 billion by 2026. Asia accounts for nearly 80% of the global B2B e-commerce market, making it especially promising for scalable solutions.

Part I. Inbound Marketing: Content and SEO

  • Inbound marketing generates 54% more leads than traditional advertising.

  • It costs 62% less per lead.

  • Buyers make an average of 12 online searches before making a purchase.

  • SEO delivers strong results: organic search leads convert at a rate of 14.6%.

Tip: Add forms, checklists, or guides accessible via QR codes on your business card or website. This helps turn interest into actual contact.

Part II. Outbound Marketing: Still Relevant

  • People see between 4,000 and 10,000 ads per day.

  • 84% of marketers believe outbound marketing still works.

  • The response rate for outbound campaigns is 4.9%—the highest since 2003.

  • Personalized messages can boost response rates by up to 500%.

Tip: Combine email, phone calls, and print materials with tech tools like dynamic links or QR codes.

Part III. Content Marketing: Building Trust

  • 73% of B2B marketers use content marketing in their strategies.

  • 58% use generative AI to create content.

  • The most effective channel is in-person events (56%), followed by webinars (50%), email newsletters, and blogs.

Tip: Use QR codes at offline events to give instant access to presentations, contacts, and offers.

Part IV. Video Marketing: Engaging and Educational

  • 84% of companies use video content.

  • 70% of B2B buyers watch videos before making a purchase.

  • Most popular formats: reviews, demo videos, customer case studies.

  • 52% believe video delivers the highest ROI.

Tip: Use QR codes to direct audiences to your video content—ideal for print materials, emails, and events.

Part V. Email Marketing: Effective When Optimized

  • 50% of marketers consider email their most effective channel.

  • 46% of email opens happen on mobile devices.

  • 77% of B2B buyers prefer email communication.

Tip: Make sure your emails are mobile-optimized and use automation for trigger-based campaigns.

Part VI. Social Media and B2B

  • 95% of companies create content for social media.

  • 90% use social media for content distribution.

  • 84% of B2B marketers say LinkedIn is the most valuable platform.

  • TikTok is the fastest-growing platform, doubling its users in a year.

Tip: Combine all your social links into one and attach it to a QR code in presentations, proposals, or email signatures.