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21+ Real Estate Marketing Statistics Every Agent Should Know

According to Statista, the global real estate market is projected to reach $634.9 trillion in 2024 with an average annual growth rate of 2.77%. By 2029, it is expected to grow to $727.8 trillion.

Residential real estate is the largest segment, forecasted at around $516.8 trillion in 2024, growing to approximately $600 trillion by 2029. Commercial real estate is growing slower, at a rate of 1.4% annually.

How Buyers Find Homes

The internet remains the primary channel: 52% of buyers found their home online, spending an average of 10 weeks searching. Another 28% contacted agents, 8% received recommendations from friends or family, and less than 1% discovered homes through print ads.

Every channel counts — even digital tools like QR code business cards are essential for agents today. This highlights the importance of combining digital promotion with personal contact.

Part I: Video Marketing

  • Listings with video receive 403% more inquiries than those without.

  • Only 26% of real estate agents use YouTube, despite the popularity of video content.

  • Video testimonials are the most popular content type among marketers, followed by explainer videos and property tours.

Tip: Create video tours and share them on social media or dedicated landing pages.

Part II: Email Marketing

  • The average email conversion rate is 1.4%.

  • Real estate emails have an open rate of 23%.

  • Email marketing offers an average ROI of $36 for every $1 spent.

Email is great for building client relationships, sending property updates, and delivering personalized offers.

Part III: Direct Mail

  • Direct mail has a 29% ROI.

  • Only 42% of recipients read or scan the mail they receive.

  • 73% of Americans prefer receiving brand communications via direct mail.

Despite digital dominance, direct mail remains effective — especially with a creative approach.

Part IV: Social Media

  • 46% of agents say social media is their top source of quality leads.

  • Facebook leads in usage (89%), followed by Instagram (59%) and LinkedIn (53%).

  • TikTok is gaining popularity among real estate agents, now used by 12%.

  • 51% of social media users are more likely to share videos than other content formats.

Tip: Create short-form videos for TikTok, Instagram Reels, and YouTube Shorts to engage younger audiences.

Part V: Search Marketing

  • 57% of traffic to real estate websites comes from search engines.

  • Organic search has a 3.2% conversion rate.

  • 61.7% of buyers make a phone call after viewing listings on Google.

Good SEO is essential for attracting targeted traffic, especially in local markets.

Part VI: Technology in Real Estate Marketing

  • 72% of marketers use data analytics to make decisions.

  • 73% of buyers search for properties using mobile devices — particularly in the 24–42 age group.

  • Augmented and virtual reality are becoming popular tools for immersive property presentations.

Integrating tech solutions creates a more personalized and engaging experience for buyers.

How Much Do Agents Spend on Marketing?

A recommended strategy is to allocate 10–20% of commission income to marketing. Top agents invest up to 30%. New agents should start with a minimal budget, distributing it wisely across video content, social media, email, and SEO.

Which Strategies Work Best?

There’s no one-size-fits-all. The best results come from a combination of:

  • Video marketing (tours, testimonials)

  • Email campaigns

  • Content marketing

  • SEO and PPC

  • Direct mail

  • Social media activity

  • Interactive technology

Use analytics, test different channels, and adapt to your audience’s behavior — that’s how you achieve top performance in real estate marketing.