Electronic Business Cards in the Auto Industry

It turns out that traditional methods of transmitting contact information, such as through paper business cards or text messages, are inefficient - in 95% of cases, such information is not saved in the phone book and is lost. This leads to a significant decrease in the likelihood of reconnecting with clients, as people rarely respond to calls from unknown numbers, and spam filters often block such calls. It should not be forgotten that most paper business cards end up lost or thrown away.

How car dealership workers pass their contacts to clients today

Electronic business cards offer a solution to this problem. They allow auto dealers to quickly create personalized cards for their employees after accessing the relevant system. These cards can be easily managed online: issued, blocked, edited in the corporate service office.

The Principle of Electronic Business Cards in the Auto Industry

When car dealership managers switch to using electronic business cards, they receive a mobile application that stores their personal virtual business card. They can share this card with clients in person through a QR code or at a distance by sending a link to the card via messengers or SMS. The card easily opens in a browser on any smartphone or computer, and the client does not need to install additional applications. Having received such a card, the client can instantly save the contact and send a message to the manager, for example, in WhatsApp.

Additionally, the client can quickly subscribe to the company's social media pages or learn more about the dealer using the information provided in the business card. This eliminates the need for manual transfer of contacts to the phone book, as the card is automatically saved along with the manager's photo and information about the company and the cars offered. The card can also include links to car configurators or auto dealership websites, simplifying client access to the necessary information.

Benefits of Switching to Electronic Business Cards

This transition benefits car dealerships and dealer networks, as well as representatives of automotive brands and the managers themselves. Managers receive an effective tool for communicating with clients:

• The client immediately recognizes the manager during a call and is more likely to respond.
• Calls from managers are less likely to be blocked as spam.
• Clients easily find the contact details of managers in their devices.
• There are no problems with a shortage of business cards, as the manager can quickly update their information in the application.

For auto dealers, the use of business cards online is also advantageous:

• The number of successful calls to clients increases, contributing to sales growth.
• Contacts of managers are less likely to be blocked by spam filters.
• Costs for printing and distributing paper business cards are reduced.
• It provides the ability to analyze the effectiveness of interaction with clients through a personal account.

Official representations of automotive brands also benefit from the implementation of electronic business cards, as this allows for the unification of the appearance and style of business cards across the dealer network. Companies also gain access to unique premium products - business cards made from high-quality materials and designed in accordance with the brand's corporate style.