Marketing to Gen Z: Statistics, Trends, and Strategies You Can’t Ignore

Gen Z refers to people born roughly between the mid-1990s and early 2010s. This generation sparked the boom in short-form content, created the most viral memes, and has driven social change. They expect authenticity from brands and quickly lose interest in anything insincere or superficial.

Interestingly, the rise of QR codes in cinemas and events isn’t random—Gen Z grew up uncovering “secret” content and bonuses through such tech. They also popularized digital business cards with QR codes.

Current Trends and Gen Z Behavior

1. Technology and Artificial Intelligence

61% of Gen Z accept the use of artificial intelligence.
54% are interested in AI-powered solutions for banking and online shopping.
They are less concerned about data privacy than older generations.

2. Attitude Toward Brand Language

60% are neutral toward brands using Gen Z slang in marketing.
Nearly 20% view brands more positively when they speak their “language.”

3. Sustainable Consumption

61% actively search for secondhand products on platforms like Depop, eBay, and Craigslist.
They’re sensitive to fast fashion and environmental topics.

4. Ad Perception

4 in 10 Gen Z find social media ads informative.
40% find in-app and in-game ads annoying.

What Gen Z Expects from Brands

53% place high importance on mental health and prefer brands that support it.
47% expect companies to focus on sustainability and social justice.
26% support brands that advocate for LGBTQ+ rights.

Gen Z women are more likely to support these causes than men.

Where Gen Z Spends Their Time

92% stream video content, preferring short formats on mobile.
Over 43% listen to music daily, mainly via Spotify.
By 2027, podcast listening is expected to rise sharply—82% of Gen Z already listen without multitasking.

Social Media and Gen Z Interaction

41% are concerned about how much time they spend online, driving a rise in digital detoxes.
64% say TikTok is the best platform for short videos.
Instagram is the main platform for messaging and sharing personal content.

Effective Marketing Strategies for Gen Z

85% of Gen Z shoppers look for product info on social media.
55% are attracted to exclusive content (behind-the-scenes, collaborations, early releases).
70% prefer to buy from ethical brands.

The Role of QR Codes in Gen Z Marketing

99% believe QR code marketing works.
54% agree that QR codes improve ad measurement and promotional performance.
Gen Z actively uses QR codes for payments, Wi-Fi access, exclusive content, and feedback.

What Else to Know About Gen Z as Consumers

They are socially aware and expect brand transparency.
Brand loyalty matters less than value and good deals.
They’re highly influenced by niche content creators and influencers.

QR Code Marketing Tips for Gen Z

Use QR codes to link to interactive review forms or your website.
Add gamification: virtual try-ons, AR features, and mini-games.
Offer exclusive content like secret videos, deals, or early access.
Include QR codes for quizzes and brand-related surveys.
Make social media follows effortless through QR code scanning.

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